1. Drupal for NGOs 1 Amnesty.org redesign 22 July 2008

2. Drupal for NGOs 2 Amnesty.org redesign  Phase I of Project IMPACT was undertaken to:  Re-architect and redesign http://amnesty.org  Replace the existing content management system  Implement a new constituent relationship management system (a centralized member and supporter database)

3. Drupal for NGOs 3 Amnesty.org redesign  The redesigned site:  Is available in English, French, Spanish and Arabic (and can support additional languages as needed)  Complies with Levels 1 and 2 of the W3C Web Content Accessibility Guidelines for people with disabilities  Complies with current data protection law and privacy legislation

4. Drupal for NGOs 4 Amnesty.org redesign  The redesigned site:  Has been tested extensively with users  A user survey was run and responded to by over 8,000 participants  "User journeys" workshops were conducted with dozens of IS staff and volunteers  Designs were usability tested with 15 people in London and 15 more around the world

5. Drupal for NGOs 5 Amnesty.org redesign  The redesigned site:  Makes website content easy to find; reflects the current industry standards in information architecture and usability  Recognises the diversity of needs and experiences of its users and audiences  Is integrated with Amnesty’s new document management system, Alfresco

6. Drupal for NGOs 6 Amnesty.org redesign  The redesigned site:  Allows users with no knowledge of HTML to create and edit content and provides content management tools including:  Content translation and publishing workflow and approval processes  Content syndication via RSS (Really Simple Syndication)  Clean URLs for SEO/SEM (Search Engine Optimisation and Search Engine Marketing)

7. Drupal for NGOs 7 Amnesty.org redesign  The redesigned site:  Provides a user registration and account self-management system capable of storing:  User profile and preference information (e.g. topics of interest, desired method(s) of communications)  User group information

8. Drupal for NGOs 8 Amnesty.org redesign  The redesigned site:  Provides online fundraising and reporting tools  Provides support for email blasting, list management, segmentation and tracking  Provides support for advocacy tools such as online letter writing

9. Drupal for NGOs 9 Amnesty.org redesign  Modules list Alfresco – allows Amnesty to integrate with Alfresco Asset – allows for easier management of files CCK CiviCRM Locale – localisation/translation of the front-end Path – change URLs of nodes imagecache JS calendar Tabs i18n Actions – provides an API for modules to trigger and respond to Drupal actions Blocks by term – lets the user choose a term when a given block will show Clone module – allows users to clone (copy then edit) an existing node Forward – forward this page module Global Redirect – searches for alias of the current URL, 301 redirects if found Google Analytics – adds javascript tracking code to all pages Google Search Appliance Integration – provides a search interface to the googleMini or GSA, meta-data generators which will allow for advanced search and a class for talking to a GoogleMini or GSA Localization client – provides on-page localization LoginToboggan – improves Drupal's login system Masquerade - allows administrators to masquerade as other users Menu Trails – contains functions for utilization in your theme to keep Drupal's menu's active when looking at sub-sections and/or individual nodes Node Queue – create queues which can contain nodes in arbitrary order Pathauto - provides a mechanism for modules to automatically generate aliases for the content they manage Revision Moderation – allows moderation of new node revisions while existing approved revisions stay visible Scheduler – allows nodes to be published and unpublished on specified dates Secure Login – enables secure login via https Service links – add Digg, del.icio.us, reddit, Technorati etc. links to nodes SimpleMenu – creates a menu bar that is displayed at the top of every page Site map – display a site map TinyMCE – the most popular WYSIWYG editor for advanced content editing Token – provides a shared API for replacement of textual placeholders with actual data. SignIt – allows users to take action (sign petitions) reCaptcha – more accessible version that also helps digitise ancient books Admin Role – makes sure that admins have rights to all new modules Views Views RSS – allows the publishing of views to RSS feeds Workflow Workflow Owner – allows workflow stages to have owners Workflow NG – set actions for workflow changes

10. Drupal for NGOs 10 Amnesty.org redesign  Questions?  Email: webdevelopment@amnesty.org