1. San Diego Futures Foundation Presenting the DiverseCity Tech Program for Young Entrepreneurs October 2010

2. BACKGROUND DiverseCity Tech – Young entrepreneurs ages 18 - 24 – Passionate about the web business and video production – Offering web development and – Video services to… Nonprofits Small, disadvantaged businesses “Our mission is to improve the prosperity of small, disadvantaged businesses and nonprofits through low-cost, high quality web solutions.”

3. OUR MARKET 56% of small businesses do not have a website 39% of searchers report not being able to find a known business In low-income communities it’s worse – 90% don’t have a website – 65% online directory – 25% no web presence at all Highly unmanaged

4. LOCAL SEARCH AND SMALL BUSINESS Local search is growing… – Mobile – Social – Local directories – Internet Yellow Pages – Search engines Local 20% of Google search Mobile 14% annual growth 37% percent visit the store Most effective combines traditional, mobile, directories, search, and social TMP Comscore, September 2010 Bigger than search engines

5. OUR MARKET Why? – Don’t know why I need one – Too expensive – Don’t know where too start – Too complicated Solution – Better marketing and education – Local, trustworthy vendor – Better mix of low-cost products and services...?

6. PRODUCT Local directories are used more than search engines for local search A trustworthy, local vendor is a good place to start and should not be complicated How do we differentiate? – Consumers like video – 35 billion videos watched per month – DTechs offer video… DIRECTORIES 35% SEARCH ENGINES 33%

7. PRODUCT toplocalspot.com – Video-enhanced local directory – Low-cost “website” for small business – Coupons and special offers – $0 - $500 annual subscriptions Trusted local vendor Good community partner Not complicated

8. SERVICES Low-cost web development Video production Managed presence Social account management Marketing Search optimization Reporting

9. MARKETING Develop relationships with Business Improvement Districts Small business leaders Conduct workshops, seminars and training Direct/door-to-door Yellow Pages

10. COMPETITION Traditional web developers Do-it-yourself websites and directories Small dev shops/consultants – Too expensive – Too complicated – Don’t know where to start – Don’t know why I need it!

11. STRATEGY FOR SUCCESS Passionate people Experienced management Quality service Community trust

12. 2010 FINANCIALS $115,000 income – $40K earned 85% from nonprofits – $75K grants 20% growth over 2009 Current monthly “burn” ~$8-10K/mo.

13. WHAT DO WE NEED? Help with marketing to small businesses Top Local Spot – Development – Marketing – Scale?? Equipment

14. MILESTONES Two key measures of success – Earned Income $100K annual Covers all operating expenses Sustainable – Small business adoption 100 small business customers ~$500 each Scalable

15. ORGANIZATION San Diego Futures Foundation – Technology solutions provider – $1.8 million annual revenue – 20+ employees Jeff Hancock – Chief Operating Officer – 20+ years technology – Value-added reseller/dealer channel Now Hiring! – Advanced WEB/SEO/SMM Program Manager Stakeholders – ZeroDivide – Gary and Mary West Foundation Tech on SDFF’s Board

16. SUMMARY The message is not complicated – Local search is HUGE – No one has figured out how to serve the market – DiverseCity Tech offers low- cost, effective solutions – We’re in the community – We speak the language of small business