1. EU Market Access Strategy: tools for European exporters Transparency on Trade Policy and Measures Means to address Non-Tariff Measures Sarajevo, 29 October 2013 Marie-Hélène Obadalek, EC, DG Trade

2. EU trade policy and its Market Access Strategy facilitate internationalisation through 1.opening markets – new business opportunities 2.enforcement of agreements – fair competition for all operators 3. specific services for EU exporters

3. The two pillars of the Market Access Strategy Market Access Strategy (MAS) Market Access Partnership (MAP)  Removal of trade barriers Market Access Database (MADB)  Information on market access conditions

4. Market Access Partnership Structures MS EmbassiesMS EU Business Commission EU Business EU Delegations MA Advisory Committee + MA Working Groups Market Access Teams BrusselsNon-EU countries

5. Market Access Partnership - Objectives Identification, legal and economic analysis of barriers Prevention of new barriers Removal of existing barriers Special focus on needs of small and medium- sized enterprises (SMEs)

6. Market Access Partnership – Instruments Technical dialogues (e.g. IPR) Soft diplomacy (e.g. specific demarches, Trade Working Groups with third countries) WTO: Committees, Dispute Settlement Political interventions (e.g. summits) Monitoring of FTA implementation (e.g. EU-Korea FTA)

7. Market Access Strategy - results Trade created through barrier removal : 2011 – € 1.5 billion 2012 – € 2.2 billion

8. http://madb.europa.eu Free on-line service Product specific information on import conditions Statistics Over 100 non-EU countries

9. MADB - Export support tool for EU companies Key information for a quick market research Tariff - for cost calculation, estimation if product has a competitive price Import formalities – for a checklist of needed documentation Statistics – for estimating the possible market size and competitors Verification if information from business partner is correct

10. Import tariffs, formalities, statistics Enter HS (Harmonised System) code of your product Select the partner country Please note: The 'Tariffs' and 'Procedures and Formalities' sections are only available for users located in the EU

11. Easy navigation to the other sections Specific information related to the product Click on the tariff line for an overview of additional duties and taxes

12. Procedures and documents required for customs clearance Copies of documents with translation into English

14. Trade barriers Main obstacles for EU exporters reported to the Commission Overview of what the EU is doing to remove them If you have encountered a specific trade barrier you can report your problems using this online form

15. Thank you for your attention http://http://ec.europa.eu/trade/policy/accessing-markets/