1. AIDS Campaign Proposal Spread the Knowledge, Not the Virus Monica Harris Ahlexis Johnson Roberto Santos Jesse Walker

2. What is AIDS? AIDS stands for Acquired Immunodeficiency Syndrome. It is not something you inherit from your parents. Your body’s immune system includes all the organs and cells that work to fight off infection or disease. You get AIDS when your immune system is “deficient,” or isn’t working the way it should. A system is a collection of symptoms and signs of disease. AIDS is a syndrome, rather than a single disease, because it is a complex illness with a wide range of complications and symptoms. Acquired Immunodeficiency Syndrome is the final stage of HIV infection. People at this stage of HIV disease have badly damaged immune systems, which put them at risk for opportunistic infections (OIs).

3. Slogan Explanation “Spread the Knowledge, Not the Virus” means that if more people who know about AIDS, then less people will be infected with the virus.

4. Target Audience We want to capture the attention of youth ages 13-24, gay/bisexual men, and african-american people. We chose this audience because these are the groups of people that are most severely affected by HIV/AIDS.

5. Goals of Campaign Our main goal is to inform people of all ages and races in Georgia about AIDS. Another goal is to spread the knowledge to all the major cities of Georgia, we will organize events that will inform people about the disease and allow us to raise money to help people with AIDS.

6. Campaign Method To advertise our campaign, we will use billboards, radio stations, and social networks like Instagram and Facebook. Our event is a Walk for AIDS, it costs $5 to enter the walk and all the money we make will go to charity. We want everybody in Georgia to know about our event so that we can raise a lot of money to give to a charity. Our campaign will lasts for 6 months. We will spend a month in six major cities of Georgia: Atlanta, Savannah, Columbus, Macon, Augusta, and Athens.

7. Budgeting Advertising $9,065 Billboards : $3,315 Radio Ads: $5,750 Atlanta……. $715/month……………$1,125 Athens……. $450/month………….....$925 Savannah….. $650/month……………$1,025 Macon…….. $450/month…………….$1,000 Augusta…….$400/month…………….$1,000 Columbus…. $650/month…………….$675

8. Budgeting Event Locations $120,000 Atlanta – Centennial Park 3 days/week for a month…$20,000 Athens – Sandy Creek Park 3 days/week for a month…$20,000 Savannah – Forsyth Park 3 days/week for a month….$19,500 Macon – Bloomfield Park 3 days/week for a month….$21,000 Augusta – Diamond Lakes Recreation Center 3 days/week for a month….20,000 Columbus – Lake Bottom Park 3 days/week for a month….$19,500

9. Budgeting Extras….$120,935 Food ……..$34,187 Water …….$23,187 Shirts ……..$25,187 Towels…….$21,187 Condoms …$18, 187

10. Works Cited Billboards for Rent in GA. (n.d.). Retrieved December 17, 2013, from Outdoor Billboards: www.outdoorbillboards.com/billboards-for-rent/georgia/allwww.outdoorbillboards.com/billboards-for-rent/georgia/all HIV/AIDS Basics. (n.d.). Retrieved December 17, 2013, from aids.gov: www.aids.gov www.aids.gov Largest Cities in Georgia(2012). (n.d.). Retrieved December 16, 2012, from Yahoo voices: http://voices.yahoo.com/largest-cities-georgia-2012- 5999438.html?cat=16http://voices.yahoo.com/largest-cities-georgia-2012- 5999438.html?cat=16