1. REVOLUTIONIZING MAP USE IN NORWEGIAN NEWSPAPERS Kjartan Bjørset kjartan.bjorset@norkart.no

2. Highly traditional Proprietary software vendor. Innovation on open data and open source software

3. LAND REGISTRY IN NORWAY Prior to 2014 Digital version monopolized by one state-owned company 1 st of January 2014 Dataset is publicly available WebAtlas seizes the opportunity Aquires full copy

4. WHAT IS THE LAND REGISTRY DATA? Who sold which property? To whom? For how much?

5. IS THAT INTERESTING?

6. HOW THIS HAS BEEN COVERED With monopolized digital version: Land registry data is printed every 30 days On paper

7. NORWEGIAN MEDIA Internet use 2014: 90 % of age group 16-64 67% of age group 65-74

8. THE CHALLENGE

9. SOLUTION -Hire 2 summer interns -Give them 2 months -Start owning the market Ida Torbjørn

10. TECHNICAL SOLUTION Standing on the shoulders of giants Experienced! No experience!

11. OPEN SOURCE

14. GREAT SUCCESS -No competitors -Time to market important -Paying customers after only 4 months from start of project! -1 year after: majority of newspapers are customers.

15. OPEN DATA CREATES INNOVATION Better products and services Jobs Increased competition

16. THE ROAD AHEAD -Norkart has entered new market area -Use the reputation we now have with the media -Continue developing existing products -As well as creating new ones

17. ROUND UP More jobs Changing business strategy Increased innovation Revolutionized Norwegian newspapers

18. Thank you!