1. Library Advocacy 2.0 Social Media, Advocacy & Outreach in Libraries Candice Mack (@tinylibrarian) Los Angeles Public Library

2. WHY? Why does your organization exist? Why should people care? Simon Sinek “How Do Great Leaders Inspire Action” TED talkSimon Sinek “How Do Great Leaders Inspire Action” TED talk

3. Why social media? Digital Outreach

4. Which social media? Decide which type(s) of social media you would like to create & maintain –Depends on which you & your institution prefer –Depends on how much time you or your team have to devote to maintaining it

5. Facebook Pros: –Easy to maintain –Can have multiple administrators or contributors –Posts on page are fairly anonymous –Can create event listings –Pre-formatted –Can connect to Twitter

6. Facebook Cons: –Must create account Examples: –www.facebook.com/teenscapewww.facebook.com/teenscape –www.facebook.com/LAPLStudiowww.facebook.com/LAPLStudio –www.facebook.com/EncinoTarzanaLibrarywww.facebook.com/EncinoTarzanaLibrary

7. Blogs Pros: –Easy to maintain –Can have multiple administrators or contributors –Can copy format from post to post –Somewhat preformatted –Can connect to Goodreads.com

8. Blogs Cons: –Must create account Example –http://encinotarzanateens.wordpress.comhttp://encinotarzanateens.wordpress.com –www.huffingtonpost.com/the-los-angeles- public-library/www.huffingtonpost.com/the-los-angeles- public-library/

9. Twitter Pros: –Only 140 characters per post –Can connect to Facebook & Pinterest Cons: –Must create account –Only 140 characters per post Example: –http://www.twitter.com/StudioCityLibryhttp://www.twitter.com/StudioCityLibry

10. Pinterest Pros: –Easy to maintain –Can have multiple administrators or contributors –Posts may be fairly anonymous –Preformatted –Extremely visual

11. Pinterest Cons: –Potential copyright issues when reposting Example: –http://pinterest.com/laplcentral/http://pinterest.com/laplcentral/

12. Advocacy Examples: –www.facebook.com/SaveTheLibrarywww.facebook.com/SaveTheLibrary –www.twitter.com/SaveTheLibrarywww.twitter.com/SaveTheLibrary