1. 1 Tuesday 12 January 2010

2. 2 2006 Communication ‘Halting the Biodiversity Loss by 2010 and beyond’ ‘EU Action Plan to 2010 and beyond’ > key supporting measure: building public awareness, education and participation The lack of knowledge The fear to hear the truth The feeling of lack of individual power Europeans are sensitive to positives images of nature but not enough to react > e.g. images of disappearing species Tuesday 12 January 2010 Background Challenges

3. 3 - Explain what biodiversity and show the urgency: red alert!! - Inform on nature’s goods and services and give inspiration to how to act Strategy Tuesday 12 January 2010 The aim of the campaign We have to reconnect Europeans to nature in their everyday life. Show them nature as part of their future and not of a nostalgic past

4. 4 Tuesday 12 January 2010 Strategy

5. 5 Tuesday 12 January 2010 The visual identity The campaign logo and slogan

6. 6 Tuesday 12 January 2010 The visual identity The campaign DNA

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17. 17 Tuesday 12 January 2010 Use of social media – A NEW TYPE OF FRIENDSHIP

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19. 19 Thanks!