1. 2011 OSEP Leadership Mega Conference Collaboration to Achieve Success from Cradle to Career 2.0 Based on work with the Family Initiative Coordination Services Project Enhancement at the Just Kids Foundation and NYS Department of Health Bureau of Early Intervention, American Recovery & Reinvestment Act of 2009 Funds Maureen Casey Strand Innovative Strategies for Supporting Families—Early Childhood Presentation # 121—E Leveraging Web 2.0 to Support Families

2. Family Initiative Coordination Services Project Enhancement at the Just Kids Foundation with the NYS Department of Health Bureau of Early Intervention with American Recovery & Reinvestment Act of 2009 Funds Project Sponsors

3. Traditional Trainings

4. Internet Revolution

5. Social Networking Sites

6. Interactive Photos/Audio/Video Translate Always available Advantages

7. Separate sign-ins Searchable Closed Groups Moderate Listserves, Bulletin Boards

8. < 500 million 50% log on in a given day Link to other sites Open or closed groups Computer or phone Facebook

9. 200 million users Micro blogging tool 500,000 new users/day 140 character limit computer or phone Link to other sites Twitter

10. Text/Photos/Video Larger content Links to other sites Computer or phone Blogs WordPress.com

11. Multiple pages Content Photos, videos, audio, text Link to other sites Website

12. Our Social Media Approach WordPress.com

13. Blog postings Facebook postings Twitter Website Training Pre-planning

14. Search Engine Optimization What is it & why does it matter? How can I improve my SEO?

21. Synchronous Asynchronous Cognitive-load Lack of visual input Different locations Webinars

24. Tips from parents Marketing Using Video

25. Firewalls TMI Expertise Time FERPA/Privacy Trust Always Available Challenges