3. CareerCareer Gear:Gear: A Checklist. Brought to you by The Get a Job Workshop Brought to you by The Get a Job Workshop

4. Your first, and most important, MarCom job, is creating a campaign to get a MarCom job. Your first, and most important, MarCom job, is creating a campaign to get a MarCom job. Career Gear

5. Here’s what you need… Here’s what you need… Career Gear

6. Your Resumé Your Resumé Your Brand Story Your Brand Story Your Strategy Your Strategy Your Portfolio Your Portfolio Online Presence Online Presence Personal Brand Contact Points Personal Brand Contact Points Your Resumé Your Resumé Your Brand Story Your Brand Story Your Strategy Your Strategy Your Portfolio Your Portfolio Online Presence Online Presence Personal Brand Contact Points Personal Brand Contact Points Career Gear

7. Your Resumé / It won’t get you the job, but a badly done one, will eliminate you. / Include a picture. Why not? / It also demonstrates technical skill / Develop a “twesumé” 140 characters / Different job objectives? You might want to have different resumés. / It won’t get you the job, but a badly done one, will eliminate you. / Include a picture. Why not? / It also demonstrates technical skill / Develop a “twesumé” 140 characters / Different job objectives? You might want to have different resumés. Career Gear

8. OK, that’s a start. But what’s next? OK, that’s a start. But what’s next? Career Gear

9. Your Brand Story / Who are you? What makes you special? / Got an “elevator pitch?” 30 seconds. / What are you working on right now? / Anything visual? Logo? Business card? / What’s the next chapter? / Where are you headed? / Do you have a follow-up plan? / Who are you? What makes you special? / Got an “elevator pitch?” 30 seconds. / What are you working on right now? / Anything visual? Logo? Business card? / What’s the next chapter? / Where are you headed? / Do you have a follow-up plan? Career Gear

10. OK, now we know your story. That’s nice. So… What’s your Strategy to get there? OK, now we know your story. That’s nice. So… What’s your Strategy to get there? Career Gear

11. Your Strategy / 1. Your Career Objectives. / In a general way, what kind of job do you want? / What kind of job are you currently qualified for? / 1. Your Career Objectives. / In a general way, what kind of job do you want? / What kind of job are you currently qualified for? Career Gear / Short-Term/Long-Term / Do you need an entry-level strategy first? / Qualifications / What are you doing to become better qualified? / Short-Term/Long-Term / Do you need an entry-level strategy first? / Qualifications / What are you doing to become better qualified?

12. Your Strategy / 2. Your Target Audience. / Who do you need to know? / What are the entry points to reach them? / 2. Your Target Audience. / Who do you need to know? / What are the entry points to reach them? Career Gear / Your Secondary Target / Who do you know that knows who you need to know? / Your First Impression / What will you do when you reach this target? / Your Secondary Target / Who do you know that knows who you need to know? / Your First Impression / What will you do when you reach this target?

13. Your Strategy / 3. What is Your Benefit ? / Why hire you? / What do you know about what they need? / 3. What is Your Benefit ? / Why hire you? / What do you know about what they need? Career Gear / What Makes You a Desirable Hire? / Why should they want to hire you? / What Makes You Easy to Hire? / How can you make their hiring decision easier? / What Makes You a Desirable Hire? / Why should they want to hire you? / What Makes You Easy to Hire? / How can you make their hiring decision easier?

14. Your Strategy / 4. What is Your Plan to… Career Gear Go To Market! [ Timetable & Tactics ] Go To Market! [ Timetable & Tactics ]

15. Plans are nice. Now we need something real! Plans are nice. Now we need something real! Career Gear

16. Your Portfolio / Intro Portfolio: / Online – easy to access – easy to review. / + A Promotional Piece – Unique & impactful / + A Presentation Portfolio: / You need to have a “second act.” / You also need to demonstrate presentation skills. / One More Fun Fact. / Now, even account execs need a portfolio! / Intro Portfolio: / Online – easy to access – easy to review. / + A Promotional Piece – Unique & impactful / + A Presentation Portfolio: / You need to have a “second act.” / You also need to demonstrate presentation skills. / One More Fun Fact. / Now, even account execs need a portfolio! s Career Gear

17. So… What are you doing while you’re waiting to get hired? You’re building your… So… What are you doing while you’re waiting to get hired? You’re building your… Career Gear

18. Online Presence / What’s Your “OP ? ” / You need to demonstrate your digital proficiency. / Find unique ways to deliver your brand message. / What’s Your “OP ? ” / You need to demonstrate your digital proficiency. / Find unique ways to deliver your brand message. / Digital Differentiation / More than LinkedIn and some stuff online. / Demonstrate Social Media Skills. / Right now, it’s a major growth area. They’re hiring. / Digital Differentiation / More than LinkedIn and some stuff online. / Demonstrate Social Media Skills. / Right now, it’s a major growth area. They’re hiring. Career Gear

19. Finally… You need the tools to keep on keeping on… Finally… You need the tools to keep on keeping on… Career Gear

20. Personal Brand Contact Points. / These help you establish yourself. / These help you follow up. / These help you stay in contact. / Here are some examples… / These help you establish yourself. / These help you follow up. / These help you stay in contact. / Here are some examples… Career Gear

21. Personal Brand Contact Points. / Business Cards and… Career Gear / You should have a business card. / It should look good. Professional. / Clever and fun is OK, if it makes you seem like a desirable hire. / Don’t stop there… / You should have a business card. / It should look good. Professional. / Clever and fun is OK, if it makes you seem like a desirable hire. / Don’t stop there…

22. / Note Cards & “3-ups” Career Gear / Something you can use for contact without bothering with stationery. / Like these… / Something you can use for contact without bothering with stationery. / Like these… Personal Brand Contact Points.

23. / Printed Pieces Career Gear / Posters for Projects Personal Brand Contact Points. / CD covers… / Invitations & Greeting Cards

24. / Digital Promo Pieces Career Gear / YouTube & more / Online events / Online invites to real events. / Whatever… / YouTube & more / Online events / Online invites to real events. / Whatever… Personal Brand Contact Points.

25. Keep at it. Keep at it. Keep at it. Keep at it. Keep at it. Keep at it. Career Gear

26. Your Checklist: Your Resumé Your Resumé Brand Story Brand Story Your“Go to Market” Strategy Your“Go to Market” Strategy Your Resumé Your Resumé Brand Story Brand Story Your“Go to Market” Strategy Your“Go to Market” Strategy Portfolio(s) Portfolio(s) Your “OP” Your “OP” (Online Presence) Personal Brand Contact Points Personal Brand Contact Points Portfolio(s) Portfolio(s) Your “OP” Your “OP” (Online Presence) Personal Brand Contact Points Personal Brand Contact Points Career Gear

27. Questions? Questions? A. Yes. One big question. What progress are you making on your Career Gear Checklist? A. Yes. One big question. What progress are you making on your Career Gear Checklist? Career Gear