1. The Broadcasting Industry A Creative Industry or an Entertainment Industry TELEVISION

2. PRODUCTION PROCESS Audio or audio/video

3. PRODUCTION PROCESS Pre production Preparation of the production  Conceptualization and Scripting  Pre prod logistics Location hunting Sets and costume  Casting  Budgeting

4. PRODUCTION PROCESS Production –  Live Broadcast, no take 2  Recorded, pretaped,edited ( ENG or electronic news gathering)  Taped as live/before a live studio audience

5. PRODUCTION PROCESS Post production –  editing,  mixing / scoring  Special graphics effects

6. BROADCAST TRANSMISSION AIRED / TELECAST CABLE CAST STREAMED. MULTICAST

7. BROADCASTING EVOLUTION BROADCASTING - LIVE CASTING / STREAMING– full content mass audiences PODCASTING – choosing pieces of the content for individuals to listen/watch

8. BROADCASTING EVOLUTION MULTI CASTING – uses the same content from streaming and edited to individualized/segmentized content Delivered as book casts (ie kindle books publishing), mobile casts, social casts (social media, twitter,etc), google hangouts, Youtube live, etc.

9. BROADCAST PRODUCTION personnel

10. Production staff Creative/artists – director, writer, talents, cameraman, music composer/scorer, editor, graphics Technical Staff – camera operator, etc. Production staff – Production assistant, supervising producer

11. Personnel / skills radio Creative  Director  Writer  Talents  Sound Effects Production  PA/Producer Technical  Mixer-Spinner  Technician  Sound Designer Tv Radio/sound plus Cameramen/Lights Visual effects/graphics Production design  Art direction  Costumes  Props  Make ups

12. Arts Manager -PRODUCER Overall in charge of the production, both the artistic and sustainability aspects;  Time conscious  Coordinative / managerial (with logistics, staff) Ensures that artistic requirements agreed with the director are available during production Approval of production Sustainability of production (marketing,etc)

13. Creative staff: DIRECTOR Overall in command of the execution of the production; approval of music/sfx, etc, acting delivery; In charge of over all quality and art of the production; timing and rhythm Creative treatment of the production Reports to producer / client

14. Creative Staff - WRITER Translates the concept into a script that provides the foundation that structures the production, incorporating the objectives. Provides the spiels or dialogues of the talent, and the audio cues for the mixer and suggests creative treatment for the director;

15. Creative Staff: TALENT The “voice” / “face” of the program; the connection of the program to the audience Delivery / pace / rhythm, tone. Characterization study, with guidance from the director

16. Technical Staff: MIXER – SPINNER-SOUND MAN CAMERA OPERATOR – LIGHTMAN, GRAPHICS Responsible for the technical aspects of production; Voice levels / balance, fades; inputs and compatibility of av materials with equipment; set up of mics; Set up and operations of camera, lights, graphics

17. TV Production Exercise - functions Control Room  Director  Technical Director  Graphics  VTR  Sound  Lights

18. TV Production Exercise - functions Studio  Floor Director  Camera 1-3  Production Assistant  Art Director/ Production Designer Make Up / Costumes Set Designer Props  Technical Assistant

19. Budget Items Honoraria  Creative/artists – director, writer, talents  Technical Staff  Production Equipment / Studio Rental Production Design (nr) Supplies Transpo / Communication Food

20. BROADCAST PRODUCTION format

21. formats News, Public affairs Drama Talk – commentaries Plugs – Ads, Public Service Announcements Music Game Documentary Variety/Magazine Others

22. Production and Programming Key strategies in broadcasting to earn

23. Formula: (Or how moolah is made in broadcasting) Audience watches – Media Product – Produced, Programmed & Aired –

24. Formula: Audience watches – Media Product – Produced, Programmed & Aired – Companies’ products and services to sell– Advertisers buy media airtime – Product Plugs are shown – Media is paid according to rate cards

25. Calculation 45 minutes = body of the episode 15 minutes = prescribed time for advertisements Rate Card: the rate for airing a plug depending on the ratings Runs on 30 seconders and 15/60 seconders Cost of production < number of spots

26. Production Media process that utilizes elements to achieve the objectives

27. Broadcasters are NOT in the business of creating programs They are in the business of creating audiences that advertisers want to reach Contrary to popular belief

28. Who is the Audience? ANYONE who uses the media; USES-visiting, peripheral and full viewing

29. Audience Demographics TO IDENTIFY the audience To REACH the audience Know the Audience daily cycle and match with appropriate shows Understanding the profile of the audience To appeal to the audience

30. Audience Demographics Economic – A,B,C,D,E  Access to info (education)  Affordability; Habits Gender – Male, Female, Transgender Age – Children, Teens, Young Adults, Adults, Geriatrics

31. Demographic profiles A – B (3-6%) Owns own house, car, sends kids to private schools University to graduate degrees English, chinese speakers BROAD C – (6- 11%) High school to undergrad degree Rents/owns house Government Sends kids to schools

32. An idea of the audience D – 65-70% of population No ownership of major properties Grade 3 ave educ Irregular job Isang kahig, isang tuka Urban informal settlers Factory workers Farmers, fisherfolk

33. Why do the audience watch TV or listen to the radio? Radio Information Listen to Music Companionship Wake upper To talk back to the station/govt Presence TV To be entertained To escape To be informed Companionship To earn money To learn To do something

34. What do the audience want? Entertainment - Fun, Kagigiliwan Information - What’s news? What’s the buzz? Nanny /Time Filler Adventure / Escape Therapy (catalyst) Education

35. Other qualitative descriptions Young urban Housemothers Out of school youth Young men and women in love Macho men

36. Audience vs Formats Cartoons Movies Dramas Sports News Game shows Music Variety Children’s Current Affairrs Documentaries Romance Counselling Talk

37. From the point of view of the advertisers (who speak for the product manufacturers) Give whatever – just give us the target client.

38. In the end, the audience are consumers Media consumption = product consumption “It is not only show, it is business.” - Santos

39. Debate: Give what they want? Give what they need?

40. Does the audience know what they want? What they need? Do we give them CHOICES?

41. What do they want (DESIRE)? What do they need? What do they think? HOW WELL DO YOU (think you) KNOW YOUR AUDIENCE?

42. THE AUDIENCE AS DEFINED BY DEMOGRAPHICS: a/g/e “TASTE” OR PREFERENCE HOW WELL DO YOU KNOW YOUR AUDIENCE?

43. KNOWING THE AUDIENCE: THEIR LIVES, THEIR (FINANCIAL) PRIORITIES WHO THEY ARE (Psychology)? = KNOWING WHAT THEY WANT, NEED = KNOWING THEIR TASTE/ PREFERENCE? EQUALS =

44. KNOWING THE MEDIA TO REACH TO THEM... THE SHOW TO CONNECT TO THEM... TO TELL THEM YOUR MESSAGE KNOWING THE AUDIENCE

45. Or, What is the real message, Or, the real purpose of your message? But WHAT IS YOUR MESSAGE?

46. THE CONCEPT... WHAT IS THE POINT?

47. Focus : CONTENT OR SUBSTANCE Reason for being, raison de etat MESSAGE The FORM is a means.