1. Suzanne Kart, M.A. Director of Marketing

2. Best Websites of the Year

3.  Seldom do we have complete control over what it will look like.  May have to conform to style of an umbrella site  Don’t always have access to a professional web designer  Time is at a premium

5.  Pages read straight forward from top to bottom  Less eye skipping  Solid browsing experience

9. Appealing center orientation and slide show

10.  Don’t decorate, communicate  Softer, receding page “furniture” (permanent elements)  Strong color and 3D effects that draw attention to the content itself

12.  Icons can convey a message quickly

16.  DO NOT ELIMINATE THE PRINT CATALOG

17. Carbon County Higher Education Center

19.  Within two years, social media (and electronic media) will be more important and effective than our traditional means.

20. Cocktail parties Golf outings Awards BanquetsBook clubs

22.  Blogs  Twitter  LinkedIn  Facebook  Podcasting  YouTube

23. Great use of interactive tools and visual buttons. Also, audio links to funny commercials for job training, etc.

24.  No.  It already has 70 million users

25.  Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).

26.  People have to be a “follower” to receive your tweets.  Put a link on your website so that your regular customers can start to follow you.  You also need to start following others.

27.  Good way to give people a heads up on something new  Make it worth someone’s time to “follow” you, don’t oversell, update.

34.  Go to: http://www.podcastalley.com, download the software.http://www.podcastalley.com  The camera that came with your computer has a microphone in it.  Start podcasting!

35.  Keep them short  Create something of interest – people would probably be more interested in hearing from your instructor than hearing from an administrator  Change them often

40. What we do:  We analyze your site’s effectiveness for marketing, navigation, course descriptions, online registration and more.  We provide feedback on how to improve key elements, what visitors expect, what you are doing right, and how to make your site more “visitor-friendly.” How to get one:  The website critique service is FREE for LERN members and available for a nominal fee for non-members.  Send the URL for your program to Debbie Barron at debbie@lern.org and tell her you want a LERN website critique. debbie@lern.org  Call 1-800-678-5376 or email Debbie for more information.

41.  Suzanne Kart, kart@lern.org