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Published byAlfred Nelson Modified over 9 years ago
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Suzanne Kart, M.A. Director of Marketing
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Best Websites of the Year
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Seldom do we have complete control over what it will look like. May have to conform to style of an umbrella site Don’t always have access to a professional web designer Time is at a premium
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Pages read straight forward from top to bottom Less eye skipping Solid browsing experience
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Appealing center orientation and slide show
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Don’t decorate, communicate Softer, receding page “furniture” (permanent elements) Strong color and 3D effects that draw attention to the content itself
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Icons can convey a message quickly
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DO NOT ELIMINATE THE PRINT CATALOG
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Carbon County Higher Education Center
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Within two years, social media (and electronic media) will be more important and effective than our traditional means.
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Cocktail parties Golf outings Awards BanquetsBook clubs
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Blogs Twitter LinkedIn Facebook Podcasting YouTube
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Great use of interactive tools and visual buttons. Also, audio links to funny commercials for job training, etc.
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No. It already has 70 million users
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Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).
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People have to be a “follower” to receive your tweets. Put a link on your website so that your regular customers can start to follow you. You also need to start following others.
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Good way to give people a heads up on something new Make it worth someone’s time to “follow” you, don’t oversell, update.
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Go to: http://www.podcastalley.com, download the software.http://www.podcastalley.com The camera that came with your computer has a microphone in it. Start podcasting!
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Keep them short Create something of interest – people would probably be more interested in hearing from your instructor than hearing from an administrator Change them often
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What we do: We analyze your site’s effectiveness for marketing, navigation, course descriptions, online registration and more. We provide feedback on how to improve key elements, what visitors expect, what you are doing right, and how to make your site more “visitor-friendly.” How to get one: The website critique service is FREE for LERN members and available for a nominal fee for non-members. Send the URL for your program to Debbie Barron at debbie@lern.org and tell her you want a LERN website critique. debbie@lern.org Call 1-800-678-5376 or email Debbie for more information.
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Suzanne Kart, kart@lern.org
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