1. Website content GOOD FOOD FOR GOOD

2. PAGES 1.Home / landing page 2.philosophy 3.good food (i.e. products) 4.about 5.blog 6.banner Target / actual for impact made Share -> Social

3. BANNER Access Not a standalone page Content is displayed on every page on web site Content Graphical display of meal goal for current period Share – link to social media sites: pinterest, Facebook,, twitter, google+ Inspiration - http://www.toms.com/our-movement/lhttp://www.toms.com/our-movement/l menu bar / links to other pages – philosophy, good food, about, blog (all in lower case) Inspiration - http://ontariosown.ca/ http://www.apple.com/http://ontariosown.ca/http://www.apple.com/

4. HOME Access Landing page for website linked from good food for good logo on any page Content menu bar entry (nothing highlighted) Slide show of visual content with ability to navigate & indicator of (linkable) # images, Inspiration - http://www.toms.com/ twodegreesfoodhttp://www.toms.com/ Company – gffg concept (ethnic), good food? good business? News - TFBI, Markets Blurb on philosophy & product Inspiration http://www.apple.com/iphone/ http://www.toms.com/http://www.apple.com/iphone/http://www.toms.com/ Forms Email Sign Send feedback / inquiry

5. PHILOSOPHY Access linked from home page Content menu bar entry (highlighted) Visual content slide show or content list Visual – side by side image => food, impact (good food & good business) gffg concept – ethnic inspired artisanal, local, natural Word cloud of artificial ingredients (what we are not, random ingredients from 10 products) Blurb Explain good food Explain for good Statistics on goals / impact

6. GOOD FOOD Access linked from home page Content menu bar entry (highlighted) with option to link to 2 sub pages Visual - Product category images with short description (links to sub pages) Simmer sauces: Create World inspired cuisine at home with simmer sauces made with local & fresh ingredients. Spreads: Give hummus a break with these exotic spreads made with local and fresh ingredients. Soups: Hearty vegetarian world inspired soups made with local and fresh ingredients.

7. GOOD FOOD – SUB PAGES Access linked from good food page Content menu bar entry (highlighted) Simmer sauce page – Images of the three sauces  same format for the other two Short romantic description Ingredients Recipe Link back to good food page Link to previous and/or next products page

8. ABOUT Access linked from home page Content menu bar entry (highlighted) Visual – comprise on fresh vs. shelf stable, industrialization, non food ingredients Food is the fuel that runs us. Preparation vs. processing Motivation for creating gffg RG – Pics & Qualifications Advisors Side bar Email Sign up Send feedback/inquiry

9. SOCIAL MEDIA ASSETS Today Pinterest Facebook Twitter Google+ Future Wikipedia LinkedIN Google search optimization

10. WIKIPEDIA PAGE FOR GFFG Access Wikipedia / Google search Content TBD