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Published byJunior Branden Knight Modified over 9 years ago
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THE CHALLENGES OF A MODERN JOURNALISTS WORKING IN AN ONLINE SPACE
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ONLINE JOURNALISM Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. The primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video and some interactive forms, and disseminated through digital media platforms.
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CHALLENGES Breaking the news Quality vs Speed Readers are changing Overworked Pace of Change Monetization Print reaches more audiences News will have to go readers
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Breaking the news Competing with: Social Media Citizen journalists/ Bloggers Other outlets
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Solutions Information is NOT Journalism Focus on content Context/Judgement/Analysis/Angles Embrace social media As a source Curate/Aggregate Crowd sourcing
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CURATE
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Quality vs Speed No time for verification No time to confirm accuracy Too many levels in newsroom No time for thinking through articles
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Solutions Cross-platform verification Keep a source database Write faster Lessen level – editors on standby
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Readers Changing Shorter concentration span Users want shorter articles Experience the story Multimedia for storytelling Readers want to be part of story Interactivity Readers do not want to be talked down to
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Solutions Shorter articles Use different types of article Listicles e.g. BUZZFEED Infographs e.g. Piktoart/thinglink Hyperlinks Multimedia for storytelling Videos Audio Interactivity Use simpler language
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LISTICLE
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INFOGRAPHIC
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Overworked 24-hour news cycle Working in online & print Making multimedia is time- consuming
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Solutions Keep plugged in Do what you love Effective use of social media Outlets use shift Find ways to remunerate Flexi-time Based on output
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Pace of Change Constant changes in technology
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Monetisation Audiences are increasingly fragmented Advertisers have the upper hand Newsrooms need to build new revenue models.
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Print reaches more people Print is the most effective way to reach markets. In most newspapers revenue and profit comes from print.
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News has to go to reader The modern audience doesn’t expect to work hard to find the news. Journalists must be able to write, report and market stories. Reporters need to know how to use SEO to their advantage. Online journalist have to do everything to bring more people to their work.
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Future of Online Journalism ADAPT Be a Jack of all trades Get a solid understanding of digital technology
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