1. Presentation made by 3D High School G.B. Bodoni

2.  What is it? Business Plan is a planning document that describe in detail the business project and allows the objective evaluation of the feasibility and validity of the initiative.  For what it’s used for? The purpose of Business Plan is to demonstrate the validity and possibility of success of the idea and justify the request of any funding.

3. The first step is to focus the idea that is at the base of the business project. In this phase need to formalize the objectives in terms of:  Products/services that it intends to offer  Needs to satisfy  Target reference  Reasons for the success

4. A business idea is one that can meet: 1. A need/ a necessity 2. Warned by a sufficient number of subjects 3. By offering a product / service A success business idea meets the following requirements: 1. Innovativeness it’s a discovery, an instrument or a new idea due to a moment of research 2. Marketability is whether the market is there a potential buyer for the goods or services to be produced, perhaps replacing the one currently purchased 3. Competitiveness must verify that the resources available to allow us to put the idea in practice 4. Profitability it’s necessary to check that the company you want to create will allow us to gain

5. The success of an initiative is not tied exclusively to the potential of the idea, but it also depends on the ability of people who will manage the initiative. It is important to explain how it arrived at the decision to start a business and to identify the sector of intervention. It should bring out: Who are the members? What will be the share of ownership? What educational experiences related to the business plan have lived? What competencies are developed? What opportunities has been able to grasp? What contacts have been established?

6. It should draw up a list of products and services to sell and describe in detail, indicating the differences compared to existing products / services.  You must indicate the type of needs that the product meets and benefits to the consumer. The description of the needs that the product / service fulfills a dual purpose of: Identify market segments in which the company intends to operate Provide the potential investor an idea of the advantages that the product / service has over its competitors.

7. Before we start, you should take a collection of data and information through which a picture of the economic and social situation and future trends. The market analysis is the moment where the real opportunities are highlighted for the company to achieve its goals. The information needed to carry out market research can be collected in:  Desk analysis: data and information published in magazines, industry analysis, other market research.  Survey of field data collection and information directly from the main players in the market.

8. The market analysis must contain:  An evaluation of general and industry trends of interest  The analysis of the degree of innovativeness in the field: the traditional sector subject to fashion, in a rapidly changing  Risk factors in the industry  Any barriers to entry The collection of these data should provide a photograph of the area in which your company will operate

9. Customers You must identify the type of clientele that we want to address, because this change mainly because of two things: The way in which "presents" The type of service provided to complete the product sold. Must be identified the types of customers:  "End users" profile, numerosity, motives for buying  Customers "business": private companies or public agencies, how many and what size they are, the geographical area in which they operate, purchase frequency and characteristics sought in the product Specify if you have already established relationships / agreements with potential customers.

10. The competition It is very likely that when you start a business venture there are already other companies offering the same product / service (direct competitors) or have focused on a specific segment of customers by offering a viable alternative to the satisfaction of that need (competitors indirect). It’s necessary identify the type and abundance of competitors and, if possible, the market share held by them (remember that in addition to its direct competitors can exist even indirect). -Identify which products / services offer (even replacement / alternative to your own) -Assess what are the strengths and weaknesses of the competition.

11. Sales strategies and pricing is the time to indicate how you plan to contact customers, to define the positioning compared to competitors, products and services in terms of prices, also define political discount, indicating that the price range of means to position the product / service and to give reasons why (alignment with competitors' prices, option for a high price range, aggressive policy with very low prices). Advertising, promotion and communication Included the identification of the promotional plan and advertising that you want to put in place to promote and advertise the company.

12.  The organization of the production process Must contain all information about the process of production / providing a product/ service and quantify the associated costs.  The resources Must contain all information about the size of the structure and organization both in terms of personnel, both support processes. Includes defining the organization and remuneration policies.

13.  The investment plan is the list of investments "fixed", called "instrumental" needed to start the object of the entrepreneurial activities, with an indication of their cost. Such investments may involve the use of the entrepreneur's own capital and financing from third parties.  The Balance Sheet and Forecasting Highlight the value of assets and their funding sources.

14.  Budget forecast of revenues or sales Through the Sales Budget of the first two years it is possible to estimate the future earnings: providing for the possible production and sales that the market can absorb, we can evaluate the revenue potential and its variations. It shall show how you determined the volume of business to be undertaken for all years in which the prediction is made. Assume revenue is certainly the most difficult task, since revenues depend on the price of the product / service and the number of customers.  Cost estimate or budget spending All the necessary expenses required for activity management. Costs should always be divided into fixed costs and variable costs. Fixed costs are those not directly linked to turnover, they are the costs that the entrepreneur has to face regardless of the good sales. Variable costs are directly dependent on the volume of sales. It should be fairly obvious that the good performance of the activity also depends on the attention with which the entrepreneur can keep fixed costs low.