1. Strategy Planning and BSC Approach Analysis Research Proposal Prof. Filinov N.B. Bek N.N. Vladimirova N.M.

2. Directions of the research Strategic process analysis Differences of strategy planning process between Russian and Finnish companies BSC approach implementation Limitation and peculiarity of BSC application in Russia

3. Main hypotheses and Results H1: Tools, used for strategy planning influence effectiveness of cross-culture partnership Results : Recommendations on strategic alignment between partners H2: Balanced Scorecard (BSC), adapted to Russian market, is necessary for successful interaction Results: Recommendations on advisability of BSC usage in the Russian practice

4. Research aspects (Strategy process analysis) Companies’ objectives  Own objectives  Partnership objectives Strategies  Strategy Level (Corporate, Business)  Partnership strategies Strategy planning tools (SWOT, Scenario planning, portfolio methods and etc.) Effectiveness of partnership

5. Research aspects (BSC application) Market application limitation Generation of BSC (measurement system, strategic management tool, strategy-focus organization) List of applied perspectives Levels of cascading (horizontal and vertical) BSC-integration in company’s business process

6. Applying Data  Size of organization (Internal documents)  Stay in Russia market (internal documents, interviewing)  Type of partnership (interviewing)  Used strategic tools (questionnaire)  Members of the strategic process (questionnaire)  Procedure of a partner choice (interviewing)  Members of BSC estimation (interviewing)  Who knows companies’ strategy (questionnaire)  Strategy information sharing between partners Information, presented in the “Profiling Business Network Oriented to Russia”, especially dimension №12 in annex 4.1 (Niittymäki 2007).

7. Data analysis (used models) Partnership effectiveness Adapted agency theory (Fama and Jensen 1983) Transaction costs theory Analysis of power in partnership (Lister, 2000) BSC application Horvath model (Horvath & Partners, 2004) Statistic analysis Kruskal-Wallis non parametric test (1952)