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Published byMartin Fowler Modified over 9 years ago
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UNDERSTANDING THE TELEVISION AND FILM INDUSTRIES DEVELOPING TECHNOLOGIES
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We will be looking at developing technologies in the television and film industries and how they affect producers of content and audience experience.
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Analogue All original television used analogue transmission. Using the broadcasting of encoded analogue audio and analogue video signal. BBC 1, BBC 2, ITV, Channel 4, Channel 5 Turned off in 2012, after 90 years. Also signalled the end of ceefax, PAL tv and Nicam Sound
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Cable/Satellite Satellite TV started properly in the UK in 1988. Starts with 4 free channels from Sky. Sky One, News, Movies and Eurosport, was more established in 1990 with Bskyb launching in 1998. Cable television started to compete around 1994 with companies such as Nynex, Telewest, and Cable and Wireless, which was brought by NTL in 1999. 2005 NTL and Telewest Merged 2007 NTL became Virgin Media which accounts for 95% of UK cable coverage.
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Digital/HD/Interactive PPV Sky makes deal with the Premier League in 1992 1993 Sky introduces multi-channels Red Button Digital Television HDTV first analogue transmission in 1990 but abandoned afterwards. In 2009 UK became the first European country to deploy content in the new DVB transmission standard at 1080i rather than 576i resolution.
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Freeview founded 2002 Takes up less bandwidth so compression can be done more easy without destroying resolution. Meaning more channels can be provided in the same space, can also provide HD, multimedia and interactivity, electronic program guides and more languages. Catch up TV Whole seasons (Iplayer etc.) Multi- channels Plus 1
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Digital Recorders Can record television Set timers Record whole seasons Pause and rewind TV
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Streaming Netflix, Amazon Prime, Redbox, Hulu More content on demand, full seasons, exclusive contracts with producers, set fee and original content Content on demand, SKY and BT
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Internet Youtube Endless content and variety Money generated for advertisers Anyone can produce content
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Consumer Content What do consumers want? Multi format access, how do they get that? Whats next?
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