1. Seite 1 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe ChemLog – Chemical Logistics Cooperation in Central and Eastern Europe Workpackage 3: Guideline for SWOT-Analysis Expert interviews Project Partner: Logistikum, AT

2. Seite 2 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe SWOT Analysis Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience Develop a description of chemical logistics to have a common understanding of current situation Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers Presentation of Results during Usti Conference - SWOT Report finished 04/09

3. Seite 3 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe Expert Interviews / Workshops – Regional Stakeholder Meetings Regional Stakeholder Meeting - grouping of 10 experts per round table in Workshop Discussion Logistikum will support preparation and implementation of RSM Preparation –Calculate about 4 weeks for invitation for the workshops –Invitation: Select the target group for the workshop and provide information about the project, the SWOT Analysis and about the workshop itself –Development of time schedule / agenda for the workshop –Fix discussion time per question Proceeding –Short project description –Overview about SWOT Analysis –Presentation of the questions – follow the guideline (Excel-Sheet) –Brainstorming, Priorization and Description of Strenghts, Weaknesses, Opportunities and Threats

4. Seite 4 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe SWOT Analysis StrengthsOpportunities WeaknessesThreats Negative Factors Positive Factors Internal, supporting or hindering factors for value creation = influenceable External, supporting or hindering factors for value creation = NOT influenceable

5. Seite 5 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe SWOT Analysis – exemplary contents political economical social technological Market volume and growth potential Purchase bevahiour Demanded product criteria Suppliers / customers Substitute products Potential reenter Expected margins within the sector Capacities Strategies Tendencies Capabilities R&D competence Production competence Competences in marketing and service Financial power Managerial competence Description of strategy Target achievement rates External trends Market and sector trends Direct competition Company‘s competences and ressources Analysis of current strategy (external) opportunities and threats (internal) strenghts and weaknesses Critical success factors

6. Seite 6 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe Time Plan for Implementation of SWOT Analysis Feedback on approach and proposal for structure15.12. Send out final concept and structure for implementation of SWOT05.01. First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts) preparation of Regional Stakeholder MeetingsJan Presentation of preliminary results WG Meeting Austria03.02. Regional Stakeholder Meetings as Expert Workshops Feb/March Summary of results of Workshops from project partners 31.03. Presentation of summary of results during Conference in Usti 16.04. Finalisation of SWOT Analysis 30.04.

7. Seite 7 ChemLog Chemical Logistics Cooperation in Central and Eastern Europe Kontakt: Lead PartnerCatrin Gutowsky Ministerium für Wirtschaft und Arbeit des Landes Sachsen-Anhalt Hasselbachstraße 4 39104 Magdeburg Tel 0345 567 4452 email: catrin.gutowsky@mw.sachsen-anhalt.decatrin.gutowsky@mw.sachsen-anhalt.de Project PartnerHannelore Hofmann-Prokopczyk Logistikum – Competence Centre for Logistics and Enterprise Networks Wehrgrabengasse 1-3 A-4400 Steyr Tel 0043 7252 884 3255 email: hannelore.hofmann-prokopczyk@fh-steyr.athannelore.hofmann-prokopczyk@fh-steyr.at