1. Hot Air Ballooning 2000 For Fun or Profit?

2. Hot Air Ballooning 4 A choice of: –Pleasure –Sport –Entertainment –Challenge –Ego enhancement –Social Interaction –or Profit!

3. Focus on Revenue/Sponsorships 4 Ride Revenue is Given---It’s available 4 Experts in Crowd today know much more than I…… 4 Exploitation however separates casual companies from those with business savvy. 4 It takes a full time commitment to make a business---but a part time can pay off too!

4. Ride Revenue Success Factors 4 First and foremost is qualification. 4 Second and critical is proper insurance. 4 Third and key to success is to recognize the value of the experience to the user. 4 Fourth and unusually good in this category is the importance of customer service. 4 Finally----the follow-up opportunity.

5. Let’s Talk Sponsorships 4 Why would a sponsor consider Hot Air Ballooning 4 It is a “standout” message. 4 It promotes an unusual experience---attitude to the public. 4 It provides and opportunity for special presentations---shapes. 4 It can be cost effective. 4 They like it and want to have a ride----pre-sold.

6. Let’s talk Sponsorships 4 When Disney took the Mouse around the world---what motivated them? 4 When Anheuser Busch chose to package balloons for events---what did they look for. 4 When The Tribune bought a balloon---why? 4 When Noah’s Arch was developed----what was the objective?

7. Let’s talk Sponsorship 4 What is the value of a sponsored balloon from a sponsors perspective? –Cost of message –Alternatives Available –Fear Factors –Return on investment

8. Let’s talk sponsorship 4 Return on Investment: –What is the exposure (CPM) –What is different than current used mediums –How different is the message versus competition –Does it fit my image---message –Is there measured exposure---press, non-paid media, demand for appearances

9. Let’s talk Sponsorship 4 How much is it worth –Ranges for banners to special shapes –Relationship to use/expenses –Examples of comparisons: Outdoor boards--$400-$5,000 per month. Hummer --$1200 per month/2 years Full Page Ad---$8000 Tribune Sponsor Major Event---$2500-500000 Sports Sponsorships---$1000-1Million plus

10. Let’s talk Sponsorships 4 How do you sell a sponsorship: –Be prepared –You need a presentation –Most important---you need to think like a buyer---not a seller –You need to romance….and sell

11. Business Opportunities! 4 Product Extensions are Big--various revenue potentials. 4 What can you do for your sponsors.

12. Sponsorship is selling a dream. 4 Experience the excitement of ballooning and look for people who see the vision: –Sun ‘n Fun is a good place to start. –Festivals all over US. –Crowds looking to be entertained, and sponsors waiting to be found!

13. Sun ‘n Fun 2000 4 April 9 Event 4 Hound and Hare race 4 Static Displays….weather 4 Tuesday Night “Glow” 4 Oldest Balloon Event in Florida 4 One of the largest crowds, and one of the largest audiences---press.

14. Sun ‘n Fun 2000 4 The continuation of an emphasis on ballooning as the first form of flight 4 Sport recreation….special recognition for pilots and your balloon. 4 A future as an EAA Chapter…..your event with your pilots….and your show for the world’s aviation audience

15. Thank You for Your Attention 4 Now let’s Go Ballooning…..and maybe for a profit!