1. 1.INTRO This is the opening sequence for the advertisement CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING N/A ACTION “Life of a uPad user” text scrawled across the screen. [Intro music] 0-5 SECS

2. 2. TRANSITION 1 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Change between high resolution wallpapers” with a light sweep [1 st act in background score] 5-6 SECS

3. 3.FEATURE 1 This is the section displaying the 1 st feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Change wallpaper [music in the background] 6-19 SECS

4. 4. TRANSITION 2 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Use the latest suite of software from all the development platforms” with a light sweep [background score playing] 5-6 SECS

5. 5. FEATURE 2 This is the section displaying the 2 nd feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Microsoft OneNote [music in the background] 6-19 SECS

6. 6. TRANSITION 3 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Play the latest high definition games” with a light sweep [background score playing] 41-42 SECS

7. 7. FEATURE 3 This is the section displaying the 3 rd feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Jetpack Joyride game [music in the background] 20-65 SECS

8. 8. TRANSITION 4 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Need to go somewhere? Maps can show and even tell you how and when you can get there.” with a light sweep [background score playing] 66-67 SECS

9. 9. FEATURE 4 This is the section displaying the 4 th feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Maps [music in the background]20-40 SECS

10. 1.OUTRO This is the ending sequence for the advertisement CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING N/A ACTION “The new Upad” text typing effect across the screen. “Because it’s all about” fades in afterwards in its entirety. “U” then appears with a light sweep across it. [Outro music] 0-5 SECS