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Energy drinks are big business around the world 5,000 million litres + every year!

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Presentation on theme: "Energy drinks are big business around the world 5,000 million litres + every year!"— Presentation transcript:

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2 Energy drinks are big business around the world 5,000 million litres + every year!

3 New Zealands are the 4 th highest consumers of energy drinks in the world!

4 The Market is Australia A$550 million New Zealand NZ$171 million Growth of ~20%

5 Target demographic 16-34 year olds

6 Key Competitors V 60% share NZ / 31% share Aust Red Bull 20% share NZ / 34% share Aust

7 There are many problems with conventional energy drinks

8 #1 too much sugar Red Bull 11g / 100ml V 11g / 100ml Monster 11g / 100ml

9 #2 too many calories Red Bull 192kj / 100ml V 195kj / 100ml Monster 195kj / 100ml

10 #3 too high in salt Red Bull 40mg / 100ml V 112mg / 100ml Monster 52mg / 100ml

11 CLEANER SMARTER STRONGER

12 CLEANER No artificial colours No artificial sweetener No artificial flavours

13 SMARTER Low in Sugar Low in Calories Zero Salt Low GI Fortified with Vitamins, Minerals and Antioxidants

14 STRONGER L-Carnitine B complex + CoQ10 Magnesium Choline Gingseng Extract White + Green tea Extract

15 Item # 138 12-Pack Autoship Price: A$34.80 / NZ$42.10 SVP: 9 No additional shipping!

16 Who do you know who is between 16-34? Who do you know who drinks energy drinks? Build your customers, build your team.

17 CLEANER SMARTER STRONGER


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