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Published byLorraine Stafford Modified over 8 years ago
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Energy drinks are big business around the world 5,000 million litres + every year!
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New Zealands are the 4 th highest consumers of energy drinks in the world!
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The Market is Australia A$550 million New Zealand NZ$171 million Growth of ~20%
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Target demographic 16-34 year olds
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Key Competitors V 60% share NZ / 31% share Aust Red Bull 20% share NZ / 34% share Aust
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There are many problems with conventional energy drinks
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#1 too much sugar Red Bull 11g / 100ml V 11g / 100ml Monster 11g / 100ml
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#2 too many calories Red Bull 192kj / 100ml V 195kj / 100ml Monster 195kj / 100ml
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#3 too high in salt Red Bull 40mg / 100ml V 112mg / 100ml Monster 52mg / 100ml
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CLEANER SMARTER STRONGER
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CLEANER No artificial colours No artificial sweetener No artificial flavours
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SMARTER Low in Sugar Low in Calories Zero Salt Low GI Fortified with Vitamins, Minerals and Antioxidants
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STRONGER L-Carnitine B complex + CoQ10 Magnesium Choline Gingseng Extract White + Green tea Extract
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Item # 138 12-Pack Autoship Price: A$34.80 / NZ$42.10 SVP: 9 No additional shipping!
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Who do you know who is between 16-34? Who do you know who drinks energy drinks? Build your customers, build your team.
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CLEANER SMARTER STRONGER
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