1. Avtech Systems Limited Presented By Syndicate 1 Eunice Rono Anne Mwangi Mary Luseka Peter Mahinda Ashford Karuga Stan Ngure Brian Lukwiya

2. Background to Audio-visual Industry Company Overview Business Model Canvas for Avtech Systems Limited Overview of challenge(s) facing company Conclusion

3. Background

4. Company Overview Directors (2) General Manager Technical and Operations (16) Administration (4) Sales (4) Avtech Systems is a full service Audio Visual & Broadcast Company specializes in Projection, Sound, Presentation, Audio, Video and Studio Equipment for Rentals, Sales, Design, Repair, Installation and System Integration. Company started in 2001 Company Vision To exceed our clients expectations by employing unique, proven and highly successful approach to the A/V Industry

5. Company Overview Products and services IT equipment Conference systems Security systems Public Address systems

6. Business Model Canvas Customer SegmentsCustomer Relationships Value Proposition Revenue Streams -Engineers -Architects -Contractors -Interior designers -Public sector bodies Needs Assessment Self assessment Installation User training Maintenance No outsourcing. Specialised services may be imported

7. Business Model Canvas Channels - Mainly use sales team - Referrals from clients - Tenders Key Activities Cost structureKey resources

8. Business Model Canvas Key Partners Partners

9. Company challenges

10. Final Tender terms – Tenders generally have long gestation periods Sales culture - Weak sales culture of the sales team. No deliberate strategy around marketing. Heavy reliance on owner for marketing effort Working capital – No upfront payments yet running a large import business. Huge growth in sales can mitigate forex and interest charges XXXXXX – xxxxxxxxxxx 12 “Despite the challenges encountered, Avtech system has exhibited an admirable growth story. The company is now looking to grow into the next level- towards sustained industry leadership.” XXXXXX - ccccccc Company challenges XXXXXX - ccccccc XXXXXX - ccccccc