1. Marketing 1.02 NOTES Understand career opportunities in marketing to make career decisions. Use pg 687 – 729 in the “Marketing Essential” book or prior knowledge to fill in the blanks and answer questions provided

2. FIRST ASSIGNMENT Find someone who has this slide as their first assignment. Work on “1.02 MARKETING CAREER RESEARCH “ worksheet with a partner (one other person).Work on “1.02 MARKETING CAREER RESEARCH “ worksheet with a partner (one other person). ONETurn in ONE “1.02 Marketing Career Research” worksheet per pair

3. Self-assessment ______________________: Talents or abilities that naturally lead to success.______________________: Talents or abilities that naturally lead to success. Skills: The ability to perform a specific task.Skills: The ability to perform a specific task. Values: The ____________________ system followed that guides the way we ____________________.Values: The ____________________ system followed that guides the way we ____________________. Interests: The things one might personally ____________________.Interests: The things one might personally ____________________. What is a skill and interest of yours?What is a skill and interest of yours? –Skill: ___________________________________ –Interest: ________________________________

4. How do I plan my goals? Specific: A goal that is explicitly stated and includes _________________.Specific: A goal that is explicitly stated and includes _________________. Realistic: A goal that can be seen as reasonable and __________________.Realistic: A goal that can be seen as reasonable and __________________. _______________-term: A goal that is expected to accomplish within one year._______________-term: A goal that is expected to accomplish within one year. Long-term: A goal that is expected to accomplish in a time period greater than _________________ year.Long-term: A goal that is expected to accomplish in a time period greater than _________________ year.

5. REFLECTION – Thinking about yourself, list a: Short term goal:Short term goal: Long term goal:Long term goal: Realistic:Realistic: Specific:Specific:

6. What is networking? Networking: Building relationships from the people you know to the people they know. It is a way to continuously expand a base of ________________________.Networking: Building relationships from the people you know to the people they know. It is a way to continuously expand a base of ________________________. –Links from people to people –Not formal groups with formal rules –“Word of _______________” –Establishing contacts –What are some ways to network in high school?

7. How do I chose a career? Job vs. CareerJob vs. Career –Job: A specific work assignment or position within a business or an industry. –Career: A lifelong field of employment that includes various jobs leading up the corporate ladder or to the ultimate job choice – –What is an example of a job you could have? ______________________________________ – –What is a career option for yourself ? ______________________________________

8. –Application : –Application : What are 4 things to remember when filling out an application? ––.––. ––.––. ––.––. ––.––. –Cover letter: –Cover letter: A personal business _____________ that accompanies a _________________

9. –Résumé: –Résumé: A personal data sheet that provides a summary of information about an individual. A resume has the following components: HeadingHeading Job ___________________________Job ___________________________ _____________________ and training_____________________ and training Work __________________________ Work __________________________ –listed in reverse chronological order Personal accomplishments Personal accomplishments __________________________________________________________

10. How do I chose a career? (con’t) –Evaluate career options –Experience and training Co-op, Work-study programs, or internships:Co-op, Work-study programs, or internships: A school teams with employers to allow students to receive on-the-job training for their anticipated future __________________. Some jobs are for pay while others are simply for experience. Apprenticeship: Training for an occupation under the direction and guidance of a skilled worker.Apprenticeship: Training for an occupation under the direction and guidance of a skilled worker.

11. Experience and training –Major:. A specific field of study in ______________________. –What is an example of a major? _________________________ –Associate degree: A ____________________ year degree usually earned from a community college program. – –Where in charlotte can you get an associates degree? ______________________________________________ –Bachelor degree: A degree earned at the completion of most __________ year programs. What college do you want to go to?

12. –___________________________ degree: Two more additional years after earning bachelors in a specialized area. –Doctorate degree (PhD): Traditionally ________________ more years after your bachelors degree in a specialized area.; highest level of education Experience and training (cont.)

13. Marketing Careers Describe the following marketing careers:Describe the following marketing careers: 1.Marketing research – learn about the markets and what influences customers’ purchasing decisions 2.Advertising – reach out and attract customers 3.Product management – functions pertaining to the product component of the marketing mix 4.Distribution/Warehousing – channel management 5.Sales – influencing the customer to purchase 6.Retailing – store management 7.Service marketing – marketing intangibles 8.Customer service – satisfying customers 9.Public relations – improving the company’s image

14. What are job levels? Entry-level jobs:Entry-level jobs: Need ___________ prior experience and very few decision making opportunities are provided. Marketing specialist employees:Marketing specialist employees: Choose marketing as a long term career. They are required to be a team leader and are involved in daily decision ____________________.

15. What are job levels? Marketing supervisors:Marketing supervisors: Require good management skills, good marketing skills and must make smart ___________________ on a regular basis. This is the higher income and career level opportunity that is desired by many with less risk involved than in top management. Managers and CEOs/owners:Managers and CEOs/owners: The top job level in the field of marketing. They are highly skilled, run the ________________________ and are responsible for the success of the company. For example, becoming the Chief Financial Officer of the Marriott Corporation