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English For Management Textbook: Pass Cambridge BEC Higher Lecturer:

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Presentation on theme: "English For Management Textbook: Pass Cambridge BEC Higher Lecturer:"— Presentation transcript:

1 English For Management Textbook: Pass Cambridge BEC Higher Lecturer:

2 Part IA Review to Business English I Basically language-based –C–Claim/incur/formulate/pricing/venue/disposal/ breach –R–Revenue/loyalty/inventory/reimburse/appraisal /incentive A focus on up-dated business related news (a nose for news) Formal letter writing

3 Part IIWhat I can do for you

4 Part IIICourse Introduction Students are expected to –further master modern business English in spoken and written language. –read and comprehend business-related literature. –be able to conduct international negotiations and deliver public speech.

5 Course Introduction Final Score is composed by: –50%: Final Exam –15%: QuizQuiz –15%: Business Case AnalysisBusiness Case Analysis –10%: Writing AssignmentWriting Assignment –10%: Attendance and ParticipationAttendance and Participation

6 Course Introduction Quiz: –serves as a mid-term exam; essential terms and vocabulary will be tested;

7 Course Introduction Business Case Analysis: –four teams every five weeks; –two teams per analysis; –4-5 students per team; –formal in-class oral analysis (time limit: 10 minutes); –combined with submission of a formal written case analysis to the lecturer.

8 Course Introduction Writing Assignment: –basically resume writing, –to be submitted as is instructed by the lecturer, sample and template will be given later

9 Course Introduction Attendance and Participation: –assessed with 5 random name calls

10 Table of Contents Module OneCorporate Governance Chapter OneCompany Structure Chapter TwoStocks and Shares Chapter ThreeMergers and Acquisitions Chapter FourCorporate Culture Module TwoHuman Resource Management Chapter FiveJob Analysis and Design Chapter SixStaff Motivation

11 Chapter SevenRecruitment Chapter EightThe Future of Work Module ThreeMarketing Chapter NineTrade Fairs Chapter TenEntering a Market Chapter Eleven E-business Chapter TwelveGlobal brands


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