1. Connecting Chinese Worldwide CNRS – Home Appliance Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China

2. Connecting Chinese Worldwide Phoenix Chinese has a higher proportion of Young and Affluent Female viewers Source: CNRS Jan-Jun 2004 Universe/ Sample: All 15+ in 36 China cities (87,843,784/ 40,691); Females aged 15-34 with average monthly household income more than RMB 4,000 (2,939,306/ 813) Profile% Female 15-34 HHI: RMB 4K+

3. Connecting Chinese Worldwide Phoenix Chinese viewers are more affluent compared to local channel viewers Profile - Average family monthly income: RMB 4,000+ Source: CNRS Jan-Jun 2004 Universe/ Sample: All 15+ in 36 China cities (87,843,784/ 40,691); Individuals 15+ with average family monthly income more than RMB 4,000 in 36 China cities (10,725,573/ 3,826); Past 7 days viewership Profile %

4. Connecting Chinese Worldwide Home appliances ownership % owned at home Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

5. Connecting Chinese Worldwide Top 20 popular Air Conditioner brands % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691)

6. Connecting Chinese Worldwide Top 20 popular Air Conditioner brands amongst Phoenix Chinese viewers % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

7. Connecting Chinese Worldwide Top 20 popular Refrigerator/ Freezer brands % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691)

8. Connecting Chinese Worldwide Top 20 popular Refrigerator/ Freezer brands amongst Phoenix Chinese viewers % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

9. Connecting Chinese Worldwide Top 20 popular Washing Machine brands % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691)

10. Connecting Chinese Worldwide Top 20 popular Washing Machine brands amongst Phoenix Chinese viewers % people chosen as favourite brand Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

11. Connecting Chinese Worldwide Top 10 popular Cooker Hoods brands owned by Phoenix Chinese viewers % people owned Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who owned cooker hoods at home in 36 China cities (50,908,440/ 22,559); Past month Phoenix Chinese viewers who owned cooker hoods at home (7,526,307/ 3,158)

12. Connecting Chinese Worldwide Top 10 popular Microwave Oven brands owned by Phoenix Chinese viewers % people owned Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who owned microwave oven at home in 36 China cities (46,892,184/ 20,663); Past month Phoenix Chinese viewers who owned microwave oven at home (6,540,437/ 2,839)