1. Business Resource Center - Group Presentation Skills Seminar MKTG 2800 – Introduction to Marketing

2. Communications Resource Center Presentation Map Getting started Organization Delivery Avoiding common pitfalls

3. Communications Resource Center Getting Started Know the audience Choose a topic Narrow the subject

4. Communications Resource Center Organization Introduction Body Conclusion

5. Communications Resource Center Introduction Controlling Idea Preview Credibility “WIIFM”

6. Communications Resource Center Introduction Example Excel is a crucial tool for all levels of management [controlling idea] for budgeting, forecasting, and organizing information [preview]. As you move into supervisory roles [wiifm], I guarantee that you will find Excel as imperative as I did in my previous five years of management experience [credibility].

7. Communications Resource Center Develop the Main Points Introduce each main point Show how it relates to the controlling idea Include examples, facts, and statistics as support

8. Communications Resource Center Transitions Verbal Transitions –Key words or phrases –Intriguing questions –Involving questions –Number system Non-Verbal Transitions –Pausing –Body language and movement

9. Communications Resource Center Example Transition “That wraps up our analysis of the regulatory factors (refers back) and clearly they influence profit potential (reinforces main idea). A second influence on profit is the impact of our plan on middle management (introduces second point), and Jennifer (handshake) will present our analysis of the important management aspects.”

10. Communications Resource Center Conclusion Cue the audience that you are wrapping up Reinforce the controlling idea Summarize: briefly refer back to the main points Do not introduce new information

11. Communications Resource Center To show relationships To summarize data –key words –graphs, charts To emphasize points or information To relate clearly to the presentation Use Visuals Purposefully

12. Communications Resource Center Delivery Verbal:  Word choice  Vocal variety  Speech rhythms  Slang or informal speech  Fillers Non-Verbal:  Movement  Gestures  Facial expressions  Eye contact  Professional Dress

13. Communications Resource Center Marketing Research Results for Coffee Shop at Evans and University 1) How often do you purchase coffee? 32.567% at least once a day. 19.1% 2-3 times a weed 48.34% once a week 2) The avg. amount spent on coffee is $15.82 /wk 3) Most people said they would spend $4.50 on a cup of coffee 4) 47 people said décor is most important, 23 people said price was most important, 31 people said that quality of coffee was most important. 5)Respondents were: 70% DU students 30% residents of the area

14. Communications Resource Center Financials JanFebMarAprMayJuneJulyAugSeptOctNovDec Revenues157501890020475236253150039375409504410047250 Units100120130150200250260280300 Cost of Goods Sold472.5567614.25708.759451181.251228.513231417.5 Gross Profit15277.51833319860.7522916.253055538193.7539721.54277745832.5 Expenses Rent30000 Manager's salary2500 employees750 insurance1000 utilities565 marketing15001000 800 1000 800700 Total Expense36,31535815 35615 35815 3561535515 Net Profit-21037.5-17482-15954.25-12898.75-50602578.753906.5696210017.510217.510317.5

15. Communications Resource Center Target Market Ages 19-34 years old 10330 people in the zip code DU students with limited budget Spend $21.00 per week on coffee Ages 35- 55 years old 11,734 people in the zip code Higher income, famillies Spend $12.20 per week on coffee Ages 55+ years old 2,130 people in the zip code Fixed Income, empty nesters Spend $3.20 per week on coffee Not profitable segment

16. Communications Resource Center Break Even Analysis

17. Communications Resource Center Evaluation of Presentation Your Opinion –Content –Organization –Delivery –Transitions –Visuals

18. Wake-U-Up Coffee Shop - A Market Analysis

19. Communications Resource Center Agenda Target Markets Market Surveys Financials Conclusion

20. Communications Resource Center Target Markets DU Students –5,200 people in 80200 zip code –Spend $21.00 per week on coffee Non-students –11,700 people in 80200 zip code –Spend $12.00 per week on coffee

21. Communications Resource Center Marketing Research Important Attributes

22. Communications Resource Center Marketing Research Important Features

23. Communications Resource Center Marketing Research Frequency of Coffee Purchases

24. Communications Resource Center Financials Qtr 1Qtr 2Qtr 3Qtr 4 Revenues $55,125 $94,500 $132,300 $141,750 Cost of Goods Sold 1,654 2,835 3,969 4,253 Gross Profit $53,471 $91,665 $128,331 $137,498 Expenses Rent $90,000 Wages & Salary 9,750 Insurance 3,000 Utilities 1,695 Marketing 3,500 2,600 3,000 2,200 Total Expense $107,945 $107,045 $107,445 $106,645 Net Profit $(54,474) $(15,380) $20,886 $30,853

25. Communications Resource Center Break Even Analysis

26. Communications Resource Center Summary Growth Potential Financial Profit

27. Communications Resource Center Evaluation of Presentation Your Opinion –Content –Organization –Delivery –Transitions –Visuals

28. Communications Resource Center Avoid Common Pitfalls!! Script-reading Weak introduction/conclusion Lack of a uniform “ look ” and “ feel ” No transitions between speakers Awkward Visual Aids

29. Communications Resource Center Communication Resource Center Room - Daniels 181 303-871-3211