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14-1©2005 Prentice Hall 14: Communication in Organizations Chapter 14: Communication in Organizations Understanding And Managing Organizational Behavior 4th Edition JENNIFER GEORGE & GARETH JONES
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14-2 ©2005 Prentice Hall Chapter Objectives Describe the four main functions of communication and differentiate between different kinds of communications networks Discuss the steps in the communications process and the requirements for successful communication to take place Differentiate between the main kinds of barriers to communicate and explain how they can reduce the effectiveness of communication
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14-3 ©2005 Prentice Hall Chapter Objectives Identify the main kinds of communication media and explain how they vary along the dimension of information richness Appreciate the importance of persuasive communication and describe how to create persuasive messages to influence others
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14-4 ©2005 Prentice Hall Opening Case: Combining Face-to-Face and Intranet Communication Pays Off How did effective communication promote Alteon’s performance? Communication system supported quick new product innovation Intranet-based Informal, face-to-face sessions weekly
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14-5 ©2005 Prentice Hall What is Communication? Sharing of information with other people Reaching of a common understanding –Accuracy, not agreement
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14-6 ©2005 Prentice Hall Figure 14.1 Functions of Communication Providing knowledge Controlling/ coordinating Motivating Expressing feelings
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14-7 ©2005 Prentice Hall Motivating Organizational Members Expectancy theory suggests that managers –Determine what outcome subordinates seek –Link outcomes to good performance –Reassure employees of the potential for good performance
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14-8 ©2005 Prentice Hall What is a Communication Network? The set of pathways through which information flows within a group or organization
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14-9 ©2005 Prentice Hall Figure 14.2 Group Communication Networks Wheel Chain Circle All-Channel
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14-10 ©2005 Prentice Hall Informal Communication Networks Advice network Trust network Communication network
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14-11 ©2005 Prentice Hall Figure 14.5 The Communication Process Sender Message Encoding Medium Decoding Receiver Feedback loop Noise
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14-12 ©2005 Prentice Hall Media for Message Transmission Verbal Communication Face-to-face oral Oral via telephone Written via memo, letter, report, email, fax Nonverbal Communication Facial expressions Body language Mode of dress
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14-13 ©2005 Prentice Hall Barriers to Effective Communication Filtering and information distortion Poor listening Lack of or inappropriate feedback Rumors and the grapevine Workforce diversity Differences in cross-cultural linguistic styles
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14-14 ©2005 Prentice Hall Approaches to Diversity Training Panel of minority members describe/ share personal experiences Members of organization work with people who are different from themselves
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14-15 ©2005 Prentice Hall Linguistic Style Tone of voice Volume Speed Use of pauses Directness Choice of words Use of questions
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14-16 ©2005 Prentice Hall Figure 14.7 Media Groups by Information Richness Face-to-face communication Verbal communication electronically transmitted Personally addressed written communication Impersonal written communication
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14-17 ©2005 Prentice Hall Trade-Offs in Choice of Media Information richness versus amount of time it takes to communicate message using the medium Information richness versus the need for a paper or electronic trail
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14-18 ©2005 Prentice Hall Intranets Directories Manuals Product specifications Delivery schedules Minutes of meetings Current financial performance
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