1. SEMINAIRE DECOUVERTE DES ORGANISATIONS M. SEGALLA, Ph.D. Aurélia Monnier Giulia Marini Othmane Mrabet Caroline Lagayette

2. « BEST IN France » JP MORGAN WHY JPMORGAN ? –AN AMERICAN GIANT –A GOOD RANKING WHY BEST IN France ? How did we collect the information : Benoit Lebizay, JPMorgan VP

3. .. JP MORGAN AND THE FRENCH FINANCIAL MARKET Structure of the French Financial Market : –History –Mergers &Acquisitions –Great Competition

4. What are the different services proposed by JP MORGAN INVESTMENT BANK PRIVATE BANK ASSET MANAGEMENT RETAIL BANK

5. THE MAIN COMPETITORS FRENCH FIRMS: BNP PARIBAS /SOCIETE GENERALE CREDIT LYONNAIS OTHERS : GOLDMAN SACHS / MORGAN STANLEY ROTSCHILD BANK /DEUTSCH BANK /LEHMANN BROTHERS …….

6. 1.DESCRIPTION OF THE FIRM

7. HISTORY OF THE ORGANIZATION JP MORGAN : 1858-2000 –A tradition of client service : A major role in the industrialization of the USA at the end of the 19th century Loans to States in the 19th century and in the 1980’s A leading financial adviser for wealthy individuals

8. HISTORY OF THE ORGANIZATION JP MORGAN : 1858-2000 : –A family legacy A family banking dynasty for over a century

9. HISTORY OF THE OGANIZATION JP MORGAN : 1858-2000 : –A house divided 1935 : the Glass-Steagall act The creation of the investment bank Morgan Stanley The mondial expansion

10. HISTORY OF THE ORGANIZATION JP MORGAN CHASE & CO : 2000-2003 –A successful merging

11. THE STRUCTURE OF THE COMPANY HOW JP MORGAN INTERNATIONAL IS ORGANIZED –A matricial structure –The position of JP Morgan France CEO : William B. Harrisson

12. 2. THE CUSTOMERS AND THE FRENCH SUPPLY IN THIS SECTOR

13. WHO ARE JP MORGAN’S CUSTOMERS? Two main customer profiles: Traditional customers New customers

14. WHAT ARE THEIR NEEDS AND EXPECTATIONS? Different profiles,different approaches

15. HOW DOES JP MORGAN KEEP ITS CUSTOMERSHIP? JP Morgan focuses on its existing customers and on maintaining its attractiveness The latest economical environment and its consequences

16. WHO IS WORKING FOR JP MORGAN IN FRANCE?.

17. HOW DO THEY WORK? Clients relationships: a priority Do they match customer expectations? A key to success?

18. MEETING OPPOSITE DEMANDS Customization Standardization

19. 3. WHY IS JMPORGAN « BEST IN FRANCE »?

20. WHY IS THE FIRM SUCCESSFUL IN FRANCE ? A POWERFUL GROUP INTEGRATED INTO A VERY LARGE NETWORK OF FIRMS JPMORGAN HAS A GOOD REPUTATION IN FRANCE THANKS TO HISTORICAL AND ECONOMICAL FACTORS

21. WHY IS THE FIRM SUCCESSFUL IN FRANCE ? THE MERGER: JPMORGAN + CHASE MANHATTAN BANK + FLEMMINGS A NEW STYLE OF MANAGEMENT: THE COMBINATIONS OF DIFFERENT STRATEGIES

22. THE BAD ASPECTS OF THE FRENCH MARKET THE SOCIAL LAWS AND CONSTRAINTS IN FRANCE SOMETIMES DISCOURAGE THE FIRM FROM TAKING RISKS

23. THE BAD ASPECTS OF THE FRENCH MARKET THE NECESSITY OF A PARTICULAR APPROACH: CONSENSUS

24. CONCLUSION « JPMORGANCHASE COULDN’T POSSIBLY AVOID BEING IN FRANCE », AS B.LEBIZAY SAID A GREAT SOURCE OF CREATIVE MINDS