1. MICRO AP Review

2. Demand Elasticity Elastic -- %ΔQ > %ΔP; %ΔQ / %ΔP > 1 (luxuries, cruises, restaurant meals) Unit Elastic -- %ΔQ = %ΔP; %ΔQ / %ΔP = 1 Inelastic -- %ΔQ < %ΔP; %ΔQ / %ΔP < 1 (electricity, newspapers, salt)

3. Market Structures Pure Comp. Mono. Comp. OligopolyMonopoly # of firms, product Many, same Many, different Few, different one Control over P Price taker Not much SomePrice seeker Entry or exit FreeRel. easyDifficultVery difficult Non-P comp. NoneSomeLotsPR ads Ex:Tomatoe s, pork Toothpa ste, soap Cars, cokes Local phone

4. Pure Competition Industry (Market)Firm P P Q Q P1 P1=MR D S ATC MC MR = MC intersects ATC at its. min. Q1Qf

5. Pure Competition Industry (Market)Firm P P Q Q P1 P2=MR D1 S ATC MC Shaded area Represents area of loss to firm Q1Qf1 D2 P2 New P = P2 but costs are still at ATC Q2 Qf2

6. Pure Monopoly Industry graph Is firm graph! D MR MR < D b/c a lower P reduces revenue for all sold! MC $10 P Q ATC $8 P=$10 ATC=$8 so $2 x 20 = $40 is economic profit! 20 All businesses produce where MR = MC!

7. Monopolistic Competition D MR MR < D b/c a lower P reduces revenue for all sold! MC $9 P Q ATC $8 P=$9 ATC=$8 so $1 x 20 = $20 is economic profit! New firms enter industry! 20 All businesses produce where MR = MC!

8. Monopolistic Competition D MR MC $13 P Q ATC $11 P=$11 ATC=$13 so $2 x 20 = $40 is loss to firms! Firms will leave industry! 20 All businesses produce where MR = MC!

9. Monopolistic Competition D MR MC $12 P Q ATC P=$12 ATC=$12 so in long-run, there are no economic profits! 20 All businesses produce where MR = MC!

10. Labor Market Marginal Product of Labor (MP) = additional output produced by adding 1 more worker Marginal Revenue Product (MRP) = MP x product price OR Δ total revenue / Δ output Demand for labor = MRP Firms will hire workers until MRP = MRC OR until value of output produced by add’l worker = cost of hiring that worker

11. Consumer Surplus CS = all the benefit that consumers receive from consuming the good S D CS P P1 Q P Q D1 S If P changes, CS will change! CS before Δ in D = A+B; CS after Δ in D = B + C. A B C D D2

12. Producer Surplus PS = all the benefit that producers receive from selling the good at P1 S D PS = B P P1 Q P Q D1 S If P changes, PS will change! PS before Δ in D = C+D+E; PS after Δ in D = E. A B C D D2 A B E

13. Deadweight Loss Also called efficiency loss is the efficiency the economy loses from a tax or from monopoly D S St P Q Q1 P1 Pt Qt E F G H I J K Before tax: CS=E+F+G+H; PS=I+J+K; After tax: CS=E; PS=F+K; DWL=H+I

14. Deadweight Loss and Monopoly D MR MC $10 P Q ATC $8 20 P = $10 ATC = $8 DWL caused by monopoly

15. Positive Externalities (Spillover Benefits) P Q P Q Dm Do S Dm = market demand Do = optimal demand Qo Qm Qo – Qm represents an underallocation of that good Govt. may correct for underallocation by: D1 Dt S Can ↑ D by Giving subsidies To consumers (tax credits, coupons) Q1Qt Qt=Qo

16. Positive Externalities (Spillover Benefits) P Q P Q Dm Do S Dm = market demand Do = optimal demand Qo Qm Qo – Qm represents an underallocation of that good Govt. may correct for underallocation by: D1 St S Can ↑ S by giving subsidies to producers Q1Qt Qt=Qo

17. Negative Externalities (Spillover Costs) P Q P Q D Do Sm Sm = market supply So = optimal supply QoQm Qo – Qm represents an overallocation of that good Govt. may correct for overallocation by: D1 So S Can ↓S by taxing producers Q1Qt St Qt=Qo