1. California Demographic Profiles Library Directors Webinar with Stacey A. Aldrich, State Librarian of California Suzanne Flint, CSL Library Programs Consultant Jan Sanders, Pasadena Public Library Director Adele Hayutin, Stanford Center on Longevity Senior Research Scholar December 14, 2011

2. Today's Agenda Project Purpose California Overview Drawing Implications A Director’s Perspective Questions & Answers Your Feedback Data Training Needs?

3. Purpose and usefulness of profiles How profiles were compiled 183 Library Jurisdiction Profiles 120 District Profiles to Legislature Complete report to Governor Complete report now available on line at: www.library.ca.gov/lds/demographicprofiles/ www.library.ca.gov/lds/demographicprofiles/ Overall Statewide Profile Project Purpose

4. Highlights of Statewide Profile Large demographic variations across state Overall population growth has slowed International immigration largely offset by domestic outmigration Hispanic (38%) and Asian (13%) populations continue to increase while both whites (47%) and blacks (>6%) decline California is aging with fastest growth in the 45-65+ age group Unemployment is high at 12.1% One-fifth of Californians have not completed high school California Overview Age Structure by Race and Ethnicity

5. Drawing Implications PasadenaCalifornia Statewide Pasadena’s population increased by 2% over the past decade, slower than the statewide rate of 10%. Despite the overall increase in population, the black population declined as did the number of young people. The greatest growth was in the Asian population.

6. Drawing Implications California Statewide Pasadena Pasadena’s racial and ethnic composition has shifted over the last decade, with the Asian share increasing to 14%..

7. A Director’s Perspective Jan Sanders, Director Pasadena Public Library

8. Using the Data for Analysis of  Programs  Collections  Outreach Efforts/Partnerships  Services  Volunteers A Director’s Perspective

9. Other Factors to Add In:  Local Databases, Research  Chamber of Commerce  City Quality of Life Survey  Business Solution or Other Software  Realtors and Other Businesses’ Data A Director’s Perspective

10. Remember  Data can drive decisions to add OR subtract (!)  Be sure your ideas can be supported by existing staff and their expertise.  Data is only effective if it is used to support the library’s mission. A Director’s Perspective

11. Questions & Answers

12. Your Feedback

13. Data Training Needs?

14. THANK YOU!