2.  Background & Overview  Business Model & Value Proposition  Consumer & Purchase Analysis  The E-Commerce Value Chain  Technical & Design Aspects  Usability Testing  Prototype Demo  Q & A

3.  Project Background  Team organization  Business Overview  Real offline business!  Market analysis

4.  Business Model  Merchant  Advertising  Value Proposition  Customers  Firms

5.  Intended Customers  Demographic highlight  Types of Customers & Attraction Factors  Analytical/ patient buyers  Best prices, reviews, discounts  Types of Shopping Experience  Utilitarian/ hedonic shoppers  Organized content/ attractive homepage

6.  Customers Attraction (Marketing)  Pricing, promotions, coupons  Social Networks  Customers Interaction (Sales)  Reviews, categories, Search engines  Special offers, registration (user acct)  Acting on Customers Instructions (Order Mgt.)  Handling payments & shipping  Reaction to Inquiries (Service)  FAQ, emails

7.  Information Architecture  Site map (high level)  Site Structure  Page/ Navigation layout  Color scheme  Pages content  Design Requirements & Implementation  Programming language  Database Structure (ERD) & site interaction  Forms Validation (CSS)

8.  Information Architecture (High Level Site Map)

9.  Site Structure (Layout & Color Scheme)

10.  DB Structure (ERD)

11.  Primary Personae  Test Scenarios  Description  Results  Changes

12.  Demonstration Account  User Id:  Password:  Website URL  http://ectweb.cs.depaul.edu/silver40/