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Results of a survey relating to Siemens Enterprise Communications at the CeBIT 2007 exhibition in Hanover Results of a market research survey Produced on behalf of Siemens Enterprise Communications, Munich Munich, 20/4/2007 Project 4739
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2 Academic staff Patrick Rudloff (Economics degree) Tansu Reichler (Economics degree) Stefanie Reindl (Sociology degree) Schwanthalerstr. 91 80336 Munich Tel.: (089) 544617-0 Fax: (089) 544617-12 email: info@facit-mafo.de www.facit-mafo.de
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Project 4739 3 1.Methodological aspects4 1.1Details of the survey5 1.2Presentation of results6 2.Satisfaction in the area of ITC7 3.Profile of those taking part in the survey17 Contents 4.Management summary37
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Project 4739 4 1.Methodological aspects 2.Satisfaction in the area of ITC 3.Profile of those taking part in the survey 4.Management summary
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Project 4739 5 Methodological aspects: details of the survey Form of interview Face-to-face interviews (lasting ca. 5 minutes) Scaling Ratings on a 4-point scale from 4 (“is completely untrue") to 1 (“is completely true") Carrying out of survey Directly by the exhibition stand belonging to Siemens Enterprise Communications Sample N = 382 exhibition visitors Survey location/period CeBIT Hanover from 15.3.2007 to 21.3.2007
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Project 4739 6 Methodological aspects: presentation of results “Results in percentages” The results for individual questions are presented as charts and tables. The results are shown as percentages of the base. Base The information “base” or sample size indicates how many people were asked per question. Generally there are 382 respondents. A smaller base or sample size is shown when only a sub-group of the respondents is interviewed. “Without predefined responses” The reference “without predefined responses” is shown where the question is open-ended and without predefined response categories. The respondent answers the question in his/her own words. “With predefined responses” The reference “with predefined responses” shows that this question is a closed question. The interviewee can choose one or more responses.
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Project 4739 7 1.Methodological aspects 2.Satisfaction in the area of ITC 3.Profile of those taking part in the survey 4.Management summary
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Project 4739 8 Satisfaction in the area of ITC: overview of topics 3 Certainty of recourse to the best and most reasonably priced communications infrastructure 4 Reliability of the communications infrastructure 1 Access to information that is independent of the location 2 “Easing the burden” function of communications end devices 5 Openness in the communications infrastructure 6 Flexibility of service provider “I can access all my messages (speech, fax, email, SMS…) at any location with my preferred end device.” “The communications end devices I currently use enrich my daily working life with regard to features and functionality.” “My communications infrastructure can take the strain. In the past 6 months, no breakdown in communications has negatively affected my business.” “My organisation’s communications infrastructure is based on open standards, and it supports the collaboration of various providers and the integration of IT processes.” “My communications service provider supports changes in my organisation just as rapidly as best suits our business.” “I’m certain that my communications end devices always use the most suitable and most reasonably priced infrastructure.”
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Project 4739 9 Satisfaction in the area of ITC: total overview Base: Question 1 With predefined responses In percent 382 respondents * = 1 / is completely true 4 / is completely untrue OVERALL ASSESSMENT Access to information that is independent of the location “Easing the burden” function of communications end devices Certainty of recourse to the best and most reasonably priced communications infrastructure Reliability of communications infrastructure Openness in the communications infrastructure Flexibility of service provider Score 1Score 2Score 3Score 4 1= is completely true, 2= is partially true, 3= isn’t true, 4= is completely untrue
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Project 4739 10 Top/bottom score: sector Target group differentiation: “Access to information that is independent of the location” Base: Question 1 With predefined responses In percent “I can access all my messages (speech, fax, email, SMS…) at any location with my preferred end device.” Top/bottom score: ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 IT 500+ Government, administration 20 - 100 1 - 20 Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 11 Target group differentiation: “Easing the burden” function of communications end devices Base: Question 1 With predefined responses In percent “The communications end devices I currently use enrich my daily working life with regard to features and functionality.” Top/bottom score: ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 500+ 20 - 100 1 - 20 Top/bottom score: sector IT Government, administration Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents in total * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue With predefined responses In percent Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 12 Target group differentiation : “Certainty of recourse to the best and most reasonably priced communications infrastructure” Base: Question 1 With predefined responses In percent “I’m certain that my communications end devices always use the most suitable and most reasonably priced infrastructure.” Top/bottom score: ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 500+ 20 - 100 1 - 20 Top/bottom score: sector IT Government, administration Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue With predefined responses In percent Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 13 Target group differentiation : “Reliability of the communications infrastructure” Base: Question 1 With predefined responses In percent “My communications infrastructure can take the strain. In the past 6 months, no breakdown in communications has negatively affected my business.” Top/bottom score: ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 500+ 20 - 100 1 - 20 Top/bottom score: sector IT Government, administration Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue With predefined responses In percent Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 14 Target group differentiation : “Openness in the communications infrastructure” Base: Question 1 With predefined responses In percent “My organisation’s communications infrastructure is based on open standards, and it supports the collaboration of various providers and the integration of IT processes.” Top/bottom score: ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 500+ 20 - 100 1 - 20 Top/bottom score: sector IT Government, administration Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 15 Target group differentiation: “Flexibility of service providers” Base: Question 1 With predefined responses In percent “My communications service provider supports changes in my organisation just as rapidly as best suits our business.” Top/bottom score: Ability to decide Top/bottom score: employees Sole decision- makers Joint decision- makers 100 - 500 500+ 20 - 100 1 - 20 Top/bottom score: sector IT Government, administration Industry, technology Computer Banks, consultancy Top ScoreBottom Score 382 respondents * = Top score = 1 / is completely true Bottom score = 4 / is completely untrue Base: 233/ 94Base: 109/ 68/ 52/ 123Base: 142/ 30/ 27/ 49/ 28
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Project 4739 16 Respondents’ comments/remarks/wishes Base: 382 respondents Question 2 Just one mention “Communication is the future”
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Project 4739 17 1.Methodological aspects 2.Satisfaction in the area of ITC 3.Profile of those taking part in the survey 4.Management summary
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Project 4739 18 Profile of those taking part in the survey: decision-making role when buying information and communications technologies Base: Question 3 With predefined responses In percent The decision-making role … I’m a joint decision- maker … I’m the sole decision-maker … neither one nor the other What role do you play when buying information and communications technologies? 382 respondents
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Project 4739 19 Joint decision-makersSole decision-makersTotal Profile of those taking part in the survey: company’s main markets (1) Base: Question 4 Without predefined responses In percent 382 respondents Europe Latin America North America Asia Near East South America Multiple responses were possible
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Project 4739 20 100-50020-1001-20 Profile of those taking part in the survey: company’s main markets (2) – Global number of employees split - Base: Question 4 Without predefined responses In percent 382 respondents Multiple responses were possible 500+ Europe Latin America North America Asia Near East South America
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Project 4739 21 Banks, consultancyGovernment, administration IT, telecommunications Profile of those taking part in the survey: company’s main markets (3) – Sectors split - Base: Question 4 Without predefined responses In percent 382 respondents Multiple responses were possible Industry, technology Europe Latin America North America Asia Near East South America
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Project 4739 22 OtherComputer Profile of those taking part in the survey: company’s main markets (4) – Sectors split - Base: Question 4 Without predefined responses In percent 382 respondents Multiple responses were possible Europe Latin America North America Asia Near East South America
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Project 4739 23 Joint decision-makersSole decision-makers Germany Other (individual mentions) Taiwan Netherlands United Kingdom Total Profile of those taking part in the survey: company's base (1) Base: Question 5 Without predefined responses In percent 382 respondents
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Project 4739 24 100-50020-1001-20 Profile of those taking part in the survey: company's base (2) – Global number of employees split - Germany Other (individual mentions) Taiwan Netherlands United Kingdom Base: Question 5 Without predefined responses In percent 382 respondents 500+
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Project 4739 25 Banks, consultancyGovernment, administration IT, telecommunications Profile of those taking part in the survey: company's base (3) – Sectors split - Germany Other (individual mentions) Taiwan Netherlands United Kingdom Base: Question 5 Without predefined responses In percent 382 respondents Industry, technology
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Project 4739 26 OtherComputer Profile of those taking part in the survey: company's base (4) – Sectors split - Germany Other (individual mentions) Taiwan Netherlands United Kingdom Base: Question 5 Without predefined responses In percent 382 respondents
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Project 4739 27 Joint decision-makersSole decision-makersTotal Profile of those taking part in the survey: company’s sector (1) Base: Question 6 Without predefined responses In percent 382 respondents IT and telecommunications Banks, consultancy Government, administration Industry, technology Computer Other No information
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Project 4739 28 100-50020-1001-20 Profile of those taking part in the survey: company’s sector (2) – Global number of employees split - Base: Question 6 Without predefined responses In percent 382 respondents 500+ IT and telecommunications Banks, consultancy Government, administration Industry, technology Computer Other No information
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Project 4739 29 Profile of those taking part in the survey: number of phone and fax numbers on the business card (1) Base: Question 7 Without predefined responses In percent 382 respondents 1 Phone or fax number 5 Phone or fax numbers 3 Phone or fax numbers 2 Phone or fax numbers 4 Phone or fax numbers 6 Phone or fax numbers Joint decision-makersSole decision-makersTotal
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Project 4739 30 100-50020-1001-20 Profile of those taking part in the survey: number of phone and fax numbers on the business card (2) – Global number of employees split - Base: Question 7 Without predefined responses In percent 382 respondents 500+ 1 Phone or fax number 5 Phone or fax numbers 3 Phone or fax numbers 2 Phone or fax numbers 4 Phone or fax numbers 6 Phone or fax numbers
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Project 4739 31 Banks, consultancyGovernment, administration IT, telecommunications Profile of those taking part in the survey: number of phone and fax numbers on the business card (3) – Sectors split - Base: Question 7 Without predefined responses In percent 382 respondents Industry, technology 1 Phone or fax number 5 Phone or fax numbers 3 Phone or fax numbers 2 Phone or fax numbers 4 Phone or fax numbers 6 Phone or fax numbers
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Project 4739 32 OtherComputer Profile of those taking part in the survey: number of phone- and fax numbers on the business card (4) – Sectors split - Base: Question 7 Without predefined responses In percent 382 respondents 1 Phone or fax number 5 Phone or fax numbers 3 Phone or fax numbers 2 Phone or fax numbers 4 Phone or fax numbers 6 Phone or fax numbers
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Project 4739 33 Joint decision-makersSole decision-makersTotal Profile of those taking part in the survey: number of end devices that respondents carry with them (1) Base: Question 8 Without predefined responses In percent 382 respondents No device Four devices Two devices One device Three devices Five devices
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Project 4739 34 100-50020-1001-20 Profile of those taking part in the survey: number of end devices that respondents carry with them (2) – Global number of employees split - Base: Question 8 Without predefined responses In percent 382 respondents 500+ No device Four devices Two devices One device Three devices Five devices
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Project 4739 35 Banks, consultancyGovernment, administration IT, telecommunications Profile of those taking part in the survey: number of end devices that respondents carry with them (3) – Sectors split - Base: Question 8 Without predefined responses In percent 382 respondents Industry, technology No device Four devices Two devices One device Three devices Five devices
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Project 4739 36 OtherComputer Profile of those taking part in the survey: number of end devices that respondents carry with them (4) – Sectors split - Base: Question 8 Without predefined responses In percent 382 respondents No device Four devices Two devices One device Three devices Five devices
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Project 4739 37 1.Methodological aspects 2.Satisfaction in the area of ITC 3.Profile of those taking part in the survey 4.Management summary
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Project 4739 38 In numerous aspects, satisfaction with the communications infrastructure and the communications end equipment used still manifests a not inconsiderable potential for optimisation. While the benefits of the latest generation of communications end equipment are undisputed, and these devices clearly take some of the strain and enrich people’s working lives (and access to messages and information that is independent of one’s location is broadly problem-free), shortcomings are apparent when it comes to the following aspects: Certainty of recourse to the best and most reasonably priced communications infrastructure: There still seems to be considerable uncertainty among one third of respondents (33%) concerning the transparency of performance and efficiency of the communications infrastructure that is deployed. This appears to be particularly pronounced in companies with over 500 employees as well as in the area of financial services and consulting. Reliability and resilience of the communications infrastructure: We also still seem to be a very long way away from a situation where the communications infrastructure can be described as highly reliable. 27% of respondents are still of the opinion that the communications infrastructure deployed in the company does not come off optimally in this regard. There don’t appear to be any differences in relation to this that are size or sector specific.
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Project 4739 39 Openness of the communications infrastructure When it comes to the openness of the communications infrastructure (in the sense of open standards and their supportive effect with regard to collaboration among various providers and the integration of IT processes), 20% of respondents think this doesn’t apply – and this is a pretty high figure. There don’t appear to be any differences in relation to this that are size or sector specific. Flexibility of service provider A quarter of respondents consider the support and speed of reaction of the communications service provider when adjusting to changes within the organisation to be inadequate. There don’t appear to be any differences in relation to this that are size or sector specific.
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