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Mantill Williams Director, Advocacy Communications American Public Transportation Association June 1, 2009.

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Presentation on theme: "Mantill Williams Director, Advocacy Communications American Public Transportation Association June 1, 2009."— Presentation transcript:

1 Mantill Williams Director, Advocacy Communications American Public Transportation Association June 1, 2009

2 APTA’s Public Transportation Takes Us There campaign aims to promote the benefits of public transportation with a strong emphasis on the economic, environmental, energy and quality of life benefits. The Takes Us There campaign will employ a three-phased research, advocacy and communications strategy leading to the successful passage of new surface transportation legislation.  SAFETEA-LU law set to expire on September 30, 2009.

3 Takes Us There Facebook

4 APTA’s Green Means Go Campaign http://www.youtube.com/watch?v=Q6qEYn 9wWUA&feature=related http://www.youtube.com/watch?v=P3LBKx p9NmU&feature=related APTA worked with 11 universities around the country to develop Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation.

5 ‘GO GREEN. GO PUBLIC.’ PSA Tradition Media Campaign

6 PSA Campaign TV

7 PSA Campaign Radio

8 PSA Campaign Print

9 ‘GO GREEN. GO PUBLIC.’ PSA Social Media Component

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12 APTA’s Dump the Pump Campaign Creating a user generated Dump the Pump contest and video submissions will be posted to You Tube.

13 Contact information: Mantill Williams 202-496-4821 mwilliams@apta.com Websites: www.apta.com www.publictransportation.org


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