1. Ann Charles Watts, CFRE Organizational Development Consultant—Resource Development Habitat for Humanity International 800-422-4828 x 5265 acwatts@habitat.org to do a special event or not—that is the question FUNDRAISING AND SPECIAL EVENTS

2. Why might an affiliate choose to undertake a special event?

3. Develop Case Prospect Research & Identification Cultivate & Consult Solicit Steward Raise Awareness Basic Fundraising Cycle

4. Universe of Prospects First-time Donors Upgraded Donors Major Donors Capital Campaign Donors Planned Gift Donors Donor Pyramid

5. Develop Case Prospect Research & Identification Cultivate & Consult Solicit Steward Raise Awareness Universe of Prospects First-time Donors Upgraded Donors Major Donors Capital Campaign Donors Planned Gift Donors

6. Definitions and Differences Activities Benefits Special Events Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

7. ACTIVITIES Definition:Occasions whose chief goals are to communicate person-to-person, to convey a message, or to demonstrate a worthwhile charity. These goals are carried out in lectures, meetings, rallies, tours, and other forms of public gatherings. There is no charge or fee to participants who attend and receive the information or service provided. Purpose:To gather people together to inform them or provide them with a service. There may be no fundraising goal other than to further good relationships. Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

8. BENEFITS Definition:Occasions that request attendance, for a fee or ticket charge, but offer in exchange some form of entertainment. Purpose:To stage a function for public enjoyment and to provide financial support to the organization’s cause. Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

9. SPECIAL EVENTS Definition:Occasions for which no admission fee is charged because the official business to be conducted needs a crowd. Purpose:To convene people for business or official endeavors such as an annual meeting or school graduation. Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

10. EVENTS ARE... the single most expensive way to raise money! So, if you think you want to have an event for the purpose of raising money (a.k.a: a benefit), here are some guideline to follow:

11. Would anyone be willing to volunteer to share his/her event with the group and receive feedback?

12. QUESTIONS?

13. Ann Charles Watts, CFRE Organizational Development Consultant—Resource Development Habitat for Humanity International 800-422-4828 x 5265 acwatts@habitat.org to do a special event or not—that is the question FUNDRAISING AND SPECIAL EVENTS