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Published byElmer James Modified over 9 years ago
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By Anna McKinney
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WHAT IS A MAXI-SKIRT!? Long skirt Ends below the knee but above the ankle Falls close to the body but lose enough for freedom of movement Comes in several prints, materials, and style
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FROM ANOTHER ERA
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TARGET MARKET/CUSTOMER PROFILE Age- 18-35 Gender- female Income- middle to upper class Occupation- any occupation Education- any education Social Status- fashion leader
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THE FASHION CYCLE from innovation stages to the near culmination stages
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Spring Collection 2011 From the Runway… From Left to Right.. DKNY, Givenchy, Dries van Noten, Proenza Schouler
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to the stores… BEBE- gypsy skirt CHARLOTTE RUSE- maxi-skirt
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What’s in stock?
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Maxi-skirt FABRICS
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PRICE RANGE $1980 Roberto Cavalli $46 American Apparel $108 Guess
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MY prediction for the future of the maxi-skirt
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References http://www.bluevelvetvintage.com/vintage_style_files/200 9/09/19/recent-additons-designer-vintage-clothing/ http://www.bluevelvetvintage.com/vintage_style_files/200 9/09/19/recent-additons-designer-vintage-clothing/ http://www.independent.co.uk/life-style/the-history-of- the-maxi-skirt-down-to-the-ground-1179023.html http://www.independent.co.uk/life-style/the-history-of- the-maxi-skirt-down-to-the-ground-1179023.html http://articles.latimes.com/1998/dec/11/news/cl-52728 http://articles.latimes.com/1998/dec/11/news/cl-52728 http://www.stylelist.com/2011/03/02/how-to-wear-maxi- skirt/ http://www.stylelist.com/2011/03/02/how-to-wear-maxi- skirt/ http://blog.pinkice.com/index.php/2011/03/29/long-time- no-see/ http://blog.pinkice.com/index.php/2011/03/29/long-time- no-see/ http://fashionblog- cococouture.blogspot.com/2011/04/spring-must-have- maxi-skirt.html http://fashionblog- cococouture.blogspot.com/2011/04/spring-must-have- maxi-skirt.html
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