1. By Anna McKinney

2. WHAT IS A MAXI-SKIRT!?  Long skirt  Ends below the knee but above the ankle  Falls close to the body but lose enough for freedom of movement  Comes in several prints, materials, and style

3. FROM ANOTHER ERA

4. TARGET MARKET/CUSTOMER PROFILE  Age- 18-35  Gender- female  Income- middle to upper class  Occupation- any occupation  Education- any education  Social Status- fashion leader

5. THE FASHION CYCLE from innovation stages to the near culmination stages

6. Spring Collection 2011 From the Runway… From Left to Right.. DKNY, Givenchy, Dries van Noten, Proenza Schouler

7. to the stores… BEBE- gypsy skirt CHARLOTTE RUSE- maxi-skirt

8. What’s in stock?

9. Maxi-skirt FABRICS

10. PRICE RANGE $1980 Roberto Cavalli $46 American Apparel $108 Guess

11. MY prediction for the future of the maxi-skirt

12. References  http://www.bluevelvetvintage.com/vintage_style_files/200 9/09/19/recent-additons-designer-vintage-clothing/ http://www.bluevelvetvintage.com/vintage_style_files/200 9/09/19/recent-additons-designer-vintage-clothing/  http://www.independent.co.uk/life-style/the-history-of- the-maxi-skirt-down-to-the-ground-1179023.html http://www.independent.co.uk/life-style/the-history-of- the-maxi-skirt-down-to-the-ground-1179023.html  http://articles.latimes.com/1998/dec/11/news/cl-52728 http://articles.latimes.com/1998/dec/11/news/cl-52728  http://www.stylelist.com/2011/03/02/how-to-wear-maxi- skirt/ http://www.stylelist.com/2011/03/02/how-to-wear-maxi- skirt/  http://blog.pinkice.com/index.php/2011/03/29/long-time- no-see/ http://blog.pinkice.com/index.php/2011/03/29/long-time- no-see/  http://fashionblog- cococouture.blogspot.com/2011/04/spring-must-have- maxi-skirt.html http://fashionblog- cococouture.blogspot.com/2011/04/spring-must-have- maxi-skirt.html