1. Surveying the Land

2. Goals for this Session March madness for mobile Understanding the Mobile Market Analysis of the State of California Mobile Analytics What should be first the step for government mobile strategies? The California Mobile Template Version 4

3. Worldwide Mobile Operating Systems March 2013

4. Total U.S. Subscribers 3 Month Average Total Mobile SubscribersNov 2012Jan 2013Point Change Google53.6%52.3%-1.3 Apple34.3%37.8%3.5 BlackBerry7.8%5.9%-1.9 Microsoft3.2%3.1%-0.1 Symbian0.6%0.5%-0.1

5. Mobile vs. Desktop in the United States March 2012March 2013

6. Mobile vs. Desktop for all CA.GOV March 2012March 2013

7. All CA.GOV Monthly Visits 6 Month Average

8. Mobile vs. Desktop for all CA.GOV United StatesAll CA.GOV

9. Top Mobile Operating Systems March 2013 United StatesAll CA.GOV

10. Top 5 Manufacturers for all CA.GOV ManufacturerPercent 1. Apple63% 2. Samsung15% 3. Motorola5% 4. HTC5% 5. LG3%

11. All CA.GOV Mobile Devices March 2013 +800 1. iPhone6. HTC EVO 4G11. Motorola Droid X 2. Samsung Galaxy S37. Samsung Admire12. HTC Inspire 4G 3. Motorola Droid Razr 4G8. Samsung Bionic13. Droid Incredible 2 4. LG Motion 4G9. Samsung Galaxy Nexus14. Samsung Galaxy S 5. Samsung Galaxy S210. Google Nexus 715. HTC EVO 3G

12. State of California Template

13. California Mobile Template V4 Updated March 2013

15. Review March madness for mobile Understanding the Mobile Market Analysis of the State of California Mobile Analytics What should be first the step for government mobile strategies? The California Mobile Template Version 4

16. Questions and Comments