1. Benson Hotel Portland, Oregon November 8, 2012

2.  Founded in 1876.  Located in Eugene, Oregon.  Student population is approximately 25,000.  Students from all 50 states, District of Columbia, and 89 countries around the world.  Member of the prestigious, Association of American Universities (AAU).

3.  Office of Admissions  Office of Student Financial Aid and Scholarships  Office of the University Registrar  Enrollment Management Research  Enrollment Management Administration  Office of Strategic Communication  Student Orientation Programs

4. Donor Graduate Prospect Admitted Alumni 1.Prospective Student 2.Admitted to University of Oregon 3.Enrolled Student 4.Graduate of University of Oregon 5.University of Oregon Alumni 6.Donor to University of Oregon Enrolled STUDENT LIFECYCLE

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9.  Critical to successful Strategic Enrollment Management  Geo-demographic data guides enrollment planning.  Understanding student population and enrollment data provides the empirical evidence needed to design strategy and tactics.  Summary: Must have strong data to make sound decisions.