2. Why VoIP Makes Sense For SMBs David Fridley Product Manager IP Telephony Solutions Telecommunication Systems Division Phone: 949-583-3692 david.fridley@tais.toshiba.com

3. Why VoIP Makes Sense For SMBs (SMB-01) Friday - 01/27/06, 8:30-9:15am VoIP is not just for big companies; in fact it makes great sense for small to medium sized business (SMBs) as well. In this session, the presenters will educate the audience on VoIP for the SMB enterprises, covering why IP is smart for SMBs, how to make smart decisions in deciding on a VoIP system, costs of implementing VoIP versus cost savings, and how it will positively impact communications at SMBs. The session will also feature several real-world case studies in different vertical markets showing the benefits of VoIP for SMBs

4. Agenda  Features  Quantitative  Qualitative  Examples

5. Big Company Features for SMB  Call Center / ACD  Voice Mail and Unified Messaging  IVR w/ Text to Speech  Web based personal administration  Remote Management  Custom Applications  Integrated Application Server

6. Quantitative  Reduce cost of Moves, Adds, and Changes  Reduce Telco Charges  Long Distance Charges  Separate Voice and Data services  Wireless Service Bill

7. Quantitative

8. Qualitative  Broader Reach  Network Sites Together over IP  Take an IP phone home / remote  Voice over WiFi within the Business  Networked Applications  ACD / Call Center  Auto Attendant  IVR  Unified Messaging

9. Qualitative

10. VoIP Business Drivers Source: Yankee Group 2005 Small & Medium Business Communications, Broadband and VoIP Survey

11. Example: Travel Agency  Qualitative  Centralized ACD  Agents worked remotely over IP  Provide 24 hours service like the big agencies

12. Example: Electrical Contractor  70 Employees  2 sites in San Diego  5 sites in 5 cities in Mexico

13. Example: Electrical Contractor  Qualitative  Centralized Auto Attendant  Centralized Voice Mail  Unified Dialing Plan – Across Boarders  IP Telephone allowed employees to work more efficient remotely  Remote System Administration  Quantitative  Saved $17,500 annually in long distance / cross boarder costs  Saved $7,500 annually in reduced cellular costs  ROI  2 years

14. Example: Boutique Clothing Manufacture  Locations  1 US Headquarters  1 US Showroom  1 Mexico  4 Asia  66 Employees (US)

15. Example: Boutique Clothing Manufacture  Qualitative  Centralized Voice Mail  Unified Dialing Plan – Across Boarders  IP Telephone allowed CEO to work more efficient while traveling and from home  Quantitative  Eliminated most long distance bills

16. Summary  “Managers should also ask how VoIP can improve or transform—how they do what they do.” – Harvard Business Review, September 2005

17. Audience Q&A