1. Dominick Moxon-Tritsch Head of EMEA Public Policy Brussels, 1 April 2014

2. ONE TAP TO RIDE RELIABLE PICKUPS CLEAR PRICING CASHLESS & CONVENIENT FEEDBACK MATTERS SPLIT YOUR FARE HOW DOES IT WORK?

3. WHY IS UBER INNOVATIVE? Technology: Puts GPS technology at the heart of Uber’s business, making it safe and efficient for passengers and drivers Consumers: tap, book, check, pay all in one app Drivers: better access to more passengers with guaranteed payment Competition: new technology enhances passenger choice and driver efficiency Economy: technology-enabled choice helps small business grow Environment: reducing idling limos improves their efficiency

4. WHY DOES INNOVATION ENCOUNTER PROBLEMS? Blocks to innovation are not new! 1635: Thames Watermen got the King to ban the Hackney Carriage that ran parallel to the Thames 1860s: ‘Locomotive Acts’ (‘red flag act’) cut car speeds to 2 mph in towns and required a man with a red flag or lantern to walk 60 yards in front of each vehicle. Innovation challenges the status quo… Machiavelli (The Prince): ‘the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new.’ …and rent-seeking behaviour Rent seeking from Adam Smith to Public Choice Theory: manipulation of politics / regulation to capture income Innovation reduces rents and undermines rent-seeking activity

6. UBER IS GOOD For consumers Easy-to-use ordering system using GPS technology Transparent pricing Quick, convenient, cashless payments For safety Thorough driver vetting process Restricted access for drivers to the platform Visibility: in advance you see the driver and vehicle that is picking you up; driver knows who is being picked up For drivers Objective trip allocation based on geolocation Reliable and clear payments No fixed fees For cities Significant reduction in drunk driving Transparency aids local revenue authorities Reduced overall number of vehicles

7. a UBER @UBER UBER.COM Thank you!