1. BMKT 313 Service Evaluation Sherwin-Williams Paint Company Group 3: Sean Slaughter, Eric Stout, William Ball, Jarvis Newson, Charles Profit

2. History Founded by Henry Sherwin and Edward Williams Founded by Henry Sherwin and Edward Williams Founded in 1866 in Cleveland, OH Founded in 1866 in Cleveland, OH In 1874 Sherwin-Williams introduced a special paint for carriages, beginning the concept of specific-purpose paint. In 1874 Sherwin-Williams introduced a special paint for carriages, beginning the concept of specific-purpose paint. patented a re-closable can in 1877 patented a re-closable can in 1877

3. SWOT ANALYSIS STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS

4. STRENGTHS Sponsors for the Atlanta Braves baseball team Sponsors for the Atlanta Braves baseball team Well known name and logo Well known name and logo Have a good-looking, well-run, and easily navigable web-site. Have a good-looking, well-run, and easily navigable web-site. Own the rights to other popular paint products (Dutch Boy, Kemtone) Own the rights to other popular paint products (Dutch Boy, Kemtone)

5. WEAKNESSESS Specializes in home-improvement renovations only Specializes in home-improvement renovations only No on staff interior decorators No on staff interior decorators

6. OPPORTUNITIES Growth of home improvement shows/channels (House Swap, Flip This House, HGTV) Growth of home improvement shows/channels (House Swap, Flip This House, HGTV) Growth of small real estate business Growth of small real estate business Growth of home improvement stores. (Home Depot, Lowe’s) Growth of home improvement stores. (Home Depot, Lowe’s)

7. THREATS Currently fighting a law-suit Currently fighting a law-suit Many competitors, small and large Many competitors, small and large Many competitors distribute to home improvement store (Ace Hardware, Home Depot, Lowe’s) Many competitors distribute to home improvement store (Ace Hardware, Home Depot, Lowe’s)

8. Group Expectations/Perceptions

9. Group Importance Rating

10. RECOMMENDATIONS Sherwin-Williams stores should host demonstration days. Sherwin-Williams stores should host demonstration days. Should hire interior decorators. Should hire interior decorators. Should sponsor charity events and home improvement shows to increase advertisement. Should sponsor charity events and home improvement shows to increase advertisement.