1. HighEdWeb

2. We aren't 16 anymore News stories don’t always resonate well Prominent “Support Us” buttons are a turn-off Pictures of athletics are a draw; other photos Huge difference between 16 and 19 Teens see clear calls to action on consumer sites and expect this on all web sites. How teens use the web: – They don’t want to read – They don't like clutter – They make snap incorrect judgments – They assume they are the intended audience for everything on the page

3. Get With the Program: Academic Department Websites “Program pages have huge potential for appealing to high ability students.” Demonstrate value 60-80 percent of students change major Call to Action on every page Course sequences are very important Provide access to next steps Examples: U of Chicago Programs of Study pages U of Nevada – Reno North Park University

4. Professional development Own up weaknesses Give the kind of feedback you want Track where you spend your time: desktime.com, rescuetime.com Use keyboard shortcuts: mediaatelier.com/CheatSheet/ Don’t use email as a project management system Block off days of the week (no meeting Monday, fix it Friday)

5. Words of wisdom from 100 tech savvy students “Your brand is what other people say about you when you're not in the room” - Jeff Bezos Incorporate students. Ask their opinion. Information shouldn't live in an inbox, it should be on the web or archived Teens: – Tackle 6-7 tasks simultaneously – 73% have a phone – Like texting, 40 times more likely to signup for something via text than email – Don't use email

6. Poster Sessions Cindy: Digital Badges Pilot: Filling a Gap for Experiential Learning Alex: Learning how students think: a redesign of our advising website