1. Research Facts Pack June 2009

2. 65,000* people read Avenues Magazine Avenues is a regional monthly glossy magazine targeting those with high-end lifestyles in Christchurch and Canterbury Avenues readers are: Affluent Liberal Metropolitan Core target: aged 35-59, Household income skew $100K+ 60% Female skew * Source Nielsen Media Research Q2 2008 to Q1 2009

3. All people Avenues Readers Activities in the past month by people in Christchurch All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 – Q1 2009

4. Avenues audience make-up by key target markets All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 to Q1 2009 Avenues readers are predominantly female, own their own home and fall into the top TAG segments

5. Avenues audience make-up by age groups All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 – Q1 2009 Avenues readers are predominantly aged between 40 -59 years with 52% of readers being in that age range

6. Avenues audience make-up by household income All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 – Q1 2009 Avenues readers have a high household income, with 40% of readers having a household income of $100k plus.

7. Avenues audience make-up by TAG segments All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 to Q1 2009 The majority of Avenues readers fall into the Liberal Sophisticates, Young Hopefuls or Comfortable Full Nesters TAG segments

8. Avenues readers and their Investments All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 – Q1 2009 The majority of Avenues readers have savings or investments with 25% of Avenues readers having $100,000 or more in investments

9. Avenues Readers and Travel All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q2 2008 to Q1 2009 45% of Avenues readers have travelled overseas in the last 12 months 27% of Avenues readers have travelled to Australia in the last 12 months, 8% to the UK or Europe, 3% to North America, 3% to the Pacific Islands and 4% have travelled to Asia 35% of Avenues Readers who have travelled in the last 12 months have done for personal enjoyment not business reasons