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Consumer Society / Shopping. Roman Dress TunicToga.

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Presentation on theme: "Consumer Society / Shopping. Roman Dress TunicToga."— Presentation transcript:

1 Consumer Society / Shopping

2 Roman Dress TunicToga

3 Karl Marx (1818 - 1883) „The pursuit of luxury or positional goods while others go hungry is unjust”

4 Two main institutions of the consumer society - Advertising - Consumer credit

5 Credit cards - The inventor of the first bank issued credit card was John Biggins in 1946. - Diners Club Card By 1951 - 20000 cardholders. - American Express 5

6 The future of credit cards

7 Shopaholics Retail therapy / Buyer’s remorse Happy shopper: Personified by Isla Fisher in the movie Confessions Of A Shopaholic 7

8

9 The history of online shopping - 1990 The first WWW server and browser - 1994 Online banking and online pizza shop - Netscape’s SSL encryption of data transfer - First online shopping system - 1995 Amazon and Ebay

10 Advantages / Disadvantages Advantages - Shop 24/7 - Comfort of you own home - A lot of stores - Discount coupons - Endless supply Disadvantages - No cash most of the time - No touch and try on - Returning merchandise is difficult - Shipping and handling cost

11

12 Thank you for your attention

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