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Published byAmbrose Hall Modified over 9 years ago
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Consumer Society / Shopping
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Roman Dress TunicToga
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Karl Marx (1818 - 1883) „The pursuit of luxury or positional goods while others go hungry is unjust”
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Two main institutions of the consumer society - Advertising - Consumer credit
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Credit cards - The inventor of the first bank issued credit card was John Biggins in 1946. - Diners Club Card By 1951 - 20000 cardholders. - American Express 5
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The future of credit cards
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Shopaholics Retail therapy / Buyer’s remorse Happy shopper: Personified by Isla Fisher in the movie Confessions Of A Shopaholic 7
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The history of online shopping - 1990 The first WWW server and browser - 1994 Online banking and online pizza shop - Netscape’s SSL encryption of data transfer - First online shopping system - 1995 Amazon and Ebay
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Advantages / Disadvantages Advantages - Shop 24/7 - Comfort of you own home - A lot of stores - Discount coupons - Endless supply Disadvantages - No cash most of the time - No touch and try on - Returning merchandise is difficult - Shipping and handling cost
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Thank you for your attention
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