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9-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 13 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 9 Strategy Implementation: Organizing for Action
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Prentice Hall, Inc. © 20089-2 Strategy Implementation --Sum total of activities & choices required for strategic plan execution --Strategy implementation through Programs Budgets Procedures
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Prentice Hall, Inc. © 20089-3 Strategy Implementation Key Implementation Questions – –Who carries out strategic plan? –What needs doing for alignment w/ strategy? –How is work coordinated?
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Prentice Hall, Inc. © 20089-4 Strategy Implementation Programs – –Action oriented –Matrix of change Feasibility Sequence of execution Location Pace & nature of change Stakeholder evaluations
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Prentice Hall, Inc. © 20089-5 Strategy Implementation Structure follows strategy – –New strategy is created –New administrative problems emerge –Economic performance declines –New appropriate structure is invented –Profit returns to previous level
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Prentice Hall, Inc. © 20089-6 Strategy Implementation Stages of Corporate Development – –Stage I: Simple structure –Stage II: Functional structure –Stage III: Divisional structure –Stage IV: Beyond SBU’s
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Prentice Hall, Inc. © 20089-7 Strategy Implementation Blocks to Changing Stages – –Loyalty to comrades –Task oriented –Single-mindedness –Working in isolation
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Prentice Hall, Inc. © 20089-8 Organizational Life Cycle
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Prentice Hall, Inc. © 20089-9 Changing Structural Characteristics of Modern Organizations
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Prentice Hall, Inc. © 20089-10 Strategy Implementation Advanced Types of Organizational Structures – –Matrix Temporary cross-functional task forces Product/brand management Mature matrix
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Prentice Hall, Inc. © 20089-11 Network Structure
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Prentice Hall, Inc. © 20089-12 Strategy Implementation International Development Stages– –Domestic company –Domestic company w/export division –Domestic company w/int’l division –MNC w/multidomestic emphasis –MNC w/global emphasis
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Prentice Hall, Inc. © 20089-13 Strategy Implementation Centralization vs. Decentralization– –Product-group structure –Geographic-area structure
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Prentice Hall, Inc. © 20089-14 Geographic Area Structure
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