1. Design Fundamentals Meredith Cook

2.  Helps distinguish the identity of a company  Effective logos become synonymous with the organizations they portray  McDonald’s  Coca-Cola  Nike  Important aspects of a logo:  Font/Text  Colors Used  Images

11.  http://www.youtube.com/watch?v=c20kQzdVEcA http://www.youtube.com/watch?v=c20kQzdVEcA  This video talks about some of the most recognizable logos around and the changes they have taken over the years

12.  http://www.instantshift.com/2009/01/29/20 -corporate-brand-logo-evolution/ http://www.instantshift.com/2009/01/29/20 -corporate-brand-logo-evolution/  http://www.dinesh.com/history_of_logos.htm l http://www.dinesh.com/history_of_logos.htm l  Journal of Brand Management (2009) 16, 545 – 555. doi: 10.1057/bm.2008.5; published online 18 July 2008