1. Design for Focus and Flow

2. Plan Your Design 1.What is the purpose ? a.Design elements should match the message you want to communicate 2.Who is the audience ? a.How much do they need to know about the topic 3.What will be the form ? a.Print media, presentation media, audio/visual media 4.What content will be included ? a.Text, graphic images (charts, graphs, maps, images) 5.How will it be distributed ? 1.Displayed, mailed, presented The answer to each question will affect your design decisions

3. Focus and Flow.

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5. Design to Achieve Balance

6. Symmetry. Consider two different versions of the Pepsi-Cola logo. Prior to 2008, the logo was symmetrical, with the red, white and blue swirls being horizontally and vertically balanced. The redesign, however, is the perfect example of asymmetry, with the red space considerably more dominant than the blue.

7. Rule of Thirds It is more pleasing to view a page divided into thirds rather than halves – Pages do not have to be divided evenly to be attractive – The division can be horizontal, vertical, or both. “Following the rule of thirds philosophy, images that fall into “thirds” regions are the most pleasing and are associated with balance and harmony. “ “Where the focus of an image falls in the imaginary grid can create associations as well. “ “For example, the placement of an object in one third of the photo can imply motion, such as with the bird in the image on the right. (You can almost sense that he has just flown in from the left and landed on the branch.)” 2

8. Works Cited 1.Lake, Susan. Desktop Publishing. South- Western Educational Publishing, 2000 2.http://tympanus.net/codrops/2012/05/23/http://tympanus.net/codrops/2012/05/23/ understanding-the-rule-of-thirds-in-web-design/ Standards 38.2.2 Apply the principles and elements of design and their relationship to each other 38.3.1 Apply elements of design (e.g., line, shape, color) 38.3.2 Apply principles of design (e.g., proportion, balance, harmony, rhythm, unity) 38.3.6 Create symmetric and asymmetric designs