1. Business Planning Analysis-02 Lee Xiantao Business School, Binhai University 15253221531 Lixiantao365126@126.com

2. Introduction to the course 1. Learning objectives 1. Learning objectives (1) To know something about China market ; (1) To know something about China market ; (2) To identify the development trend of emerging markets ; (2) To identify the development trend of emerging markets ; (3) To describe management style of China entrepreneur (3) To describe management style of China entrepreneur

3. Economy development (3)Main Indicators  GDP (Bar chart one)  Per capita disposable income (Bar chart two)  Gini coefficient (0.49)  Engle coefficient (0.41)

4. Economy development

6. Gini coefficient YearGDP per capitaGini Coefficient 1980$3120.230 1985$2880.341 1990$3390.348 1995$6010.389 2000$9460.417 2005$17030.470 2010$25200.520

7. 2. Governments and market (1)The components of government Administrative organizations National People’s Congress National Political Consultative Conference

8. 2. Governments and market Administration level (from centralization to decentralization) Central government Province/Autonomous region/Municipals/Special regions Local municipal County

9. 2. Governments and free market (2)The role of government in the market  Director (make a healthy/fair environment)  Supervisor (cultivating competition)  Regulator (laws and regulations)  Stakeholder ( tax ; how to deal with the dispute between the public and private )  Sponsor (public utility/social welfare)

10. 2. Governments and free market (3) Three types of economic systems  capitalist  socialist  mixed (4)The evolution from mercantilism to free competition  Open market/Transparent operation  Exchange rate

11. 3. The history of Chinese business group (1) Business group in Shanxi province (1368-1937) long-distance transportation/private banking/trade

12. 3. The history of Chinese business group (2) Business group in Anhui province (1460-1925) salt/tea/educational products (from commerce to politics) salt/tea/educational products (from commerce to politics)

13. 3. The history of Chinese business group (3) Business group in Guangdong and Fujian province (1498 --1945) ； 1960S International Trade/ Sea transportation

14. 3. The history of Chinese business group (4) Business group in Zhejiang and Jiangsu province (1476--1938) ； 1980S (Private capital) International trade/manufacturing/investment

15. 1. Market analysis ---Domestic perspective

16. 4. Chinese enterprises and entrepreneurs (1) Competition among marketers (1) Competition among marketers  Powerful state-own enterprises VS weak private companies  Monopolistic position VS innovation  Social responsibility, Environment protection and Corporate governance  Conservative operation VS progressive acquisition  Industrial regulation VS deregulation  Centralization VS decentralization

17. 4. Chinese enterprises and entrepreneurs (2) Chinese entrepreneurs in the new era (2) Chinese entrepreneurs in the new era  Global perspective, expecting to participate cooperation;  Embracing innovation and independence,  A & M strategy (Acquisition and Merge)  Conservative and prudent

18. 4. Chinese enterprises and entrepreneurs

19. 5. Business management in Chinese model (1)The history of Confucian culture  Confucius is great thinker, famous politician and strategists. He was born in 551 B.C. and Died in 479 B.C. His ideas and masterpieces had been considered as dominant philosophy in China.

20. 5. Business management in Chinese model (1)The history of Confucian culture

21. 5. Business management in China model (2)The essence of Confucian culture  Politics Morality and mercy is the basis of governance.  Economy Focusing on honesty and regulation, not profit.  Education Everyone has educational rights. Confronting different students, the teacher may use various methods. different students, the teacher may use various methods.  Military The war is the last choice to end the dispute. Governors should also be with morality and tolerance. Governors should also be with morality and tolerance.

22. 5. Business management in China model (3)The influence and application of Confucian culture in business ① Following the trend; ① Following the trend; ② Focusing on employees ② Focusing on employees ③ Cherishing harmony ③ Cherishing harmony ④ Keeping promises/honesty ④ Keeping promises/honesty ⑤ Being frugal ⑤ Being frugal ⑥ Obeying the regulation ⑥ Obeying the regulation