2. Is Facebook worth it?  With 180,000,000 users, the U.S. ranks #1 in all countries.  That is just over 70% of the Online population.  In short………..

3. Ads Are Good But…….  The demographics only allow you so many options….  Specific area  Age groups  Company……  (If they have it in their profile)  But how do you know if you are being seen by the specific target you are looking for?

4. Do you want to spend your money on a pair of 80’s jeans??????

6. Introducing!!!!!  Facebook Custom Audience  Here’s what you will need: 1. Google Chrome 2. Facebook Fan Page 3. Database on a CSV file 4. Copy of this Power Point Lets jump right in.

7. Step 1:  You MUST be using Google Chrome  Select the Ad’s Manager from your home screen.

8. Step 2:  Select Power Editor from the left side bar.

9. Side Bar:  If you have never done an ad before, you do not have anything to manage.  You will be taken to the ad builder page if you click “ad’s manager”.

10. Side Bar:  If that’s you, type in the URL bar the following…. www.facebook.com/ads/manage

11. Step 3  Add your accounts to the Power Editor application.  This will take a few minutes.

12. Step 4  You now have access to the Power Editor dashboard.  You will be offered a full tour of the tool, or you can come back to the tour from the Options menu.

13. Step 4  In the dashboard select Audiences (it’s ok to accept the terms).

14. Step 5  Drop down Create Audience.  Select Custom Audience

15. Step 5  In the pop up box, name your upload (so you can upload multiple lists)  Choose the file you want to upload (Must Be CSV or TXT)  Make sure you select Emails from the options.  Then click Create.

16. Step 5

17. Side Bar:  You have selected “emails” to look for.  If you have other information on your list, such as names, phone numbers, states, zip codes.. Power Editor sees those as errors.  Simply click yes when the scary red errors appear.

18. Side Bar:

19. Step 5  Once the upload finishes reading the emails it finds click close.

20. Step 5  Power Editor will automatically de-duplicate your list for matches.  The tool will only upload emails it finds on Facebook.  You may see a different number uploaded than the list size.  It takes about an hour for your list to be available.

21. Step 5  Click check updates to see if your list is ready.  Once your list is uploaded, you can leave the Power Editor.

22. Step 6  Create your Ad  Select Ad Manager

23. Step 6  Select Create Ad

24. Step 6  Select the page you are creating your ad for  If you don’t see the page, type the name of it in the search bar

25. Step 6  Design your Ad  Select “See Advanced Options”  Make sure the text and Image grab the viewers’ attention.  Choose whether or not to allow friends of your target to see “Sponsored Stories”

26. Choose Advanced Options

27. Ad Example

28. Step 6

29. Step 7  Choose your audience  Default is all users in the U.S.  That’s the 180 MILLION users I mentioned at the beginning.

30. Step 7  Scroll down to just under the Age and Gender Categories  You will see a drop down menu “Add More Demographics”  Select any option

31. Step 7  Under the now visible Broad Categories' section you will see your “Custom Audiences”

32. Step 7

33.  Additional demographics will still affect the audience.

34. Step 7  Set your campaign schedule and pricing

35. Step 8  Review Your Ad  Place Order

36. Step 9  Your ad is under review  Once approved it is active, targeting exactly who you want to target. So STOP………

37. Going after these folks

38. When who you want is

39. Copy of Powerpoint: Just contact the Loan Professional who invited you. Ask Questions: Join the Private Group www.facebook.com/groups/agentmastermind