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Brandi Kirkland and Skyla Forrester
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Is Instruction the Answer? Purpose for identifying the problem is to determine whether instruction should be part of the soultion. The instructional design process begins with the identification of a problem or need. The problem is identified and the most appropriate intervention is determined
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Tools Instructional Designers can use to Identify Performance Problems: There are three tools instructional designers can use to identify performance problems: Needs assessment Goal Analysis Performance Assessment
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Needs Assessment Used to identify gaps in performance and then determine whether gaps are worth addressing through an intervention
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Functions of the Needs Assessment Process: Identifies the needs relevant to a particular job Identifies crucial needs Sets priorities for selecting an intervention Provides baseline data to access effectiveness of instruction
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Types of Needs and Data Sources Normative Needs Comparative Needs Felt Needs Anticipated Needs Expressed Needs Critical/Incident Needs
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Normative Needs Compares the target audience against a national standard Exists when the target population performance is below the established norm
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Comparative Needs Compares the target group to a peer group Determines areas for comparison Must make sure the need is a viable training need as opposed to a status need
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Felt Needs Desire or want that an individual has to improve either his or her performance or that of the target audience Expresses a gap between the current performance and the desired performance Best identified through interviews and questionnaires
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Expressed Needs A felt need turned into action Example: A list of employees are placed on a waiting list for a training course Identified in suggestion boxes and in- house publications with a question- answer document
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Anticipated Needs Means of identifying changes that will occur in the future Identified through interviews and questionnaires with additional questions about what future changes are anticipated
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Critical Needs Failures that are rare but have significant consequences Identified by analyzing potential problems Asking “what-if” questions
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Conducting a Needs Assessment There are four phases for conducting a needs assessment: Planning Collecting Data Analyzing Data Preparing Final Report
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Phase I: Planning Focuses on one job classification or target audience: strategy developed
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Phase II: Collecting Data Careful consideration of the sample size and distribution is required when collecting data Scheduling appointments, travel arrangements, and distributing and collecting questionnaires are also needed for collecting data
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Phase III: Analyzing Data Prioritization of needs: economic value Identifies needs as an input to a goal analysis Set goals for training intervention
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Phase IV: Final Report Consists of four sections: Summary of study’s purpose Summary of process Summary results in one or more tables and brief narrative Necessary recommendations based on data Recommendation should be appropriate to the problem
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Resource Designing Effective Instruction 6 th Edition Morrison, Ross, Kalman, Kemp John Wiley & Sons, Inc. Copyright 2011, 2007, 2004, 2001
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