1. Types of editorials

2. Editorials that PERSUADE (Start copying into notes section of binder) These editorials use facts and argument to persuade readers to think as the newspaper does on a particular issue. They take a firm stand on an issue or person. Often ask the reader to get involved. School-related examples you can think of???

3. Editorials that EXPLAIN Give readers insight and facts and explain a complicated issue. Might write an editorial to explain a new dress- code policy, or why the school board is considering closing your school.

4. Editorials that PRAISE Praise a person, a board, an event or a community reaction. You might write such a praising editorial after your school community pulls together to help victims of a natural disaster in your area… Other thoughts/examples??

5. Editorials that CRITICIZE Take issue with decisions, reactions, policies or people. Might write a critical editorial after an administration decision which the newspaper staff disagrees.

6. Editorials that ENTERTAIN These may be the hardest to write because it’s not easy to write with humor. You may use humor to write about issues that warrant entertaining… What warrants entertaining???

7. Intention or purpose What is the writer hoping to accomplish or persuade his or her audience to do or believe after the audience reads him or her?

8. Speaker The reader or writer must consider who is speaking in the text.

9. Audience Who is the speaker addressing? What is the most effective way of connecting to this audience? What are the strategies the speaker uses to connect to his audience?

10. Please start to copy into notes Rhetoric: the art of persuasion or argument– basically its how you convince other people you are right. –In writing ethos is expressed in the following ways: Knowledge of the issue – from both sides Presentation (how can you trust someone who can’t spell?) Demonstration of interest (nothing to gain from the subject)

11. Pathos Pathos-based appeals draw on the emotions and interests of the audience. They evoke emotional, not reasoned, response from the audience. Pathos aims at the heart.

12. The logos-based appeal Logos is lined to logic. A logos based appeal is created through the use of facts and figures, logical arguments, and reasonable statements. Logos appeals to the head.

13. Ethos What does ethos appeal to?