1. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 1 Editorials and Columns 12.1 12.1Writing Editorial Opinion 12.2 12.2Writing Columns 12.3 12.3Writing Reviews 12

2. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 2 Writing Editorial Opinion Distinguish facts from opinion, and identify five types of editorials. Write an editorial. 12.1 GOALS

3. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 3 Writing Editorial Opinion editorial subjective writing fact opinion 12.1 KEY TERMS

4. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 4 What Is an Editorial? Voice of the newspaper Subjective writing Reaction to news or a community event or issue Influence the reader

5. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 5 Types of Editorials Persuade Explain Praise Criticize Entertain

6. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 6 Checkpoint Identify five types of editorials. ANSWER Five types of editorials are editorials that persuade, explain, praise, criticize and entertain.

7. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 7 Writing the Editorial Finding the topic Following the structure

8. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 8 Checkpoint How do you structure an editorial? ANSWER The structure of an editorial relies on four parts in a specific order: introduction, reaction, details and argument, and conclusion.

9. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 9 Writing Columns Understand the difference between news stories and columns. Find your own writer’s voice. Distinguish blogging from column writing. 12.2 GOALS

10. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 10 Writing Columns column voice op-ed 12.2 KEY TERMS

11. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 11 What Is a Column? Editorial opinion columns Feature columns Beat columns Humor columns Editorial cartoons

12. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 12 Checkpoint How is a column different from a news story? ANSWER Columnists are permitted to have a point of view, or opinion. News writers are not.

13. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 13 Finding Your Voice Personal Distinct Good writing

14. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 14 Checkpoint What is voice? ANSWER Your own personal way of saying in print or on the Web what you want to say.

15. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 15 Blogging Blogs are not columns Bloggers are similar to columnist

16. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 16 Checkpoint What do bloggers and columnists have in common? ANSWER Both are permitted opinion or point of view in their work.

17. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 17 Writing Reviews Describe reviews. Understand who writes reviews. 12.3 GOALS

18. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 18 Writing Reviews review reviewer critic 12.3 KEY TERMS

19. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 19 What Are Reviews? How to write a review Information and opinion

20. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 20 Checkpoint What is a review? ANSWER A review is the opinion or views of the writer on a performance or product.

21. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 21 Who Writes Reviews? Reviewer Critic What to review

22. E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 22 Checkpoint Who writes reviews? ANSWER Reviews are written by reviewers or critics.